Business Manager at BYDFi

Job Description

Key Responsibilities

• Identify and establish relationships with local KOLs, influencers, communities, and potential partners to support the company's market expansion goals.
• Develop and execute influencer marketing strategies tailored to the local market, ensuring alignment with brand messaging and campaign objectives.
• Track and analyze the performance of channel partnerships, including metrics such as engagement rates, conversion data, and ROI, to identify areas for optimization.
• Monitor local industry trends, competitor activities, and market dynamics to inform strategic decisions and adjust tactics accordingly.
• Collaborate with cross-functional teams to design and implement campaigns that drive user acquisition and transaction growth.
• Prepare regular reports on partnership performance, market insights, and campaign outcomes to provide actionable recommendations for senior management.
• Stay updated on emerging trends in digital marketing and influencer engagement to ensure strategies remain innovative and competitive.
• Manage the onboarding and offboarding processes of KOLs and influencers, ensuring seamless integration into marketing initiatives.
• Coordinate with internal stakeholders to align partnership goals with overall business strategy and resource allocation.
• Ensure compliance with brand guidelines and ethical standards while working with external partners and influencers.

Job Requirements

• Proven experience in influencer marketing, preferably with a focus on local market strategies and partnership development.
• Excellent understanding of digital marketing principles, including SEO, social media analytics, and content marketing.
• Strong analytical skills to evaluate campaign performance, interpret data, and make data-driven decisions for optimization.
• Ability to conduct competitive analysis and market research to identify opportunities and threats in the local industry.
• Proficiency in using marketing analytics tools (e.g., Google Analytics, SEMrush, Hootsuite) for tracking and reporting partnership metrics.
• Outstanding communication and negotiation skills to build and maintain relationships with KOLs, influencers, and local communities.
• Knowledge of content creation and curation strategies to support influencer campaigns and community engagement initiatives.
• Experience in managing multiple partnerships simultaneously, with a focus on maintaining long-term collaboration and trust.
• Strong organizational skills to prioritize tasks, manage timelines, and ensure the successful execution of marketing strategies.
• Ability to adapt to changing market conditions and adjust strategies to maintain competitiveness and achieve business goals.
• Fluency in the local language and cultural nuances to effectively engage with regional audiences and partners.
• Excellent teamwork and collaboration abilities to work closely with marketing, sales, and product teams.
• Proficiency in project management methodologies to oversee the lifecycle of influencer campaigns and partnerships.
• Knowledge of budgeting and cost management practices to optimize ROI while maintaining quality standards.
• Ability to develop and present compelling case studies or success stories to demonstrate the impact of partnership strategies.
• Strong problem-solving skills to address challenges in partnership execution, such as low engagement or performance gaps.
• Experience in creating and managing content calendars for influencer campaigns and community engagement activities.
• Knowledge of legal and contractual frameworks for managing partnerships with KOLs and influencers.
• Ability to conduct A/B testing and iterate on campaign strategies to improve effectiveness and user engagement.