Job Description
Key Responsibilities
- Reddit and Forum Daily Operations:
- Manage the official Subreddit and accounts on crypto forums like Bitcointalk and Quora.
- Engage actively in major crypto communities (e.g., r/CryptoCurrency, r/Bitcoin, r/ethereum) to boost organic brand exposure through valuable discussions.
- Plan and execute native Reddit campaigns, such as AMAs with executives/project teams, trading competitions, and educational events.
- Monitor brand mentions on Reddit in real-time, track community sentiment, and address negative feedback professionally and empathetically.
- Content Creation and "Reddit-Friendly" Communication:
- Translate complex financial products (e.g., Futures, Staking, Launchpad, API) into easy-to-understand, Reddit-friendly formats like TL;DR summaries and in-depth posts.
- Leverage industry trends, memes, and breaking news to create viral-worthy content aligned with the exchange's offerings.
- Cross-Team Collaboration:
- Establish efficient response mechanisms to escalate product bugs, user requests, and customer service issues collected from Reddit to internal teams.
- Coordinate with Social Team members (Twitter/X, Telegram, Discord) to ensure consistency in global marketing campaigns.
- Data Tracking and Review:
- Analyze key Reddit metrics (Karma, engagement rates, traffic conversion, sentiment shifts) and refine strategies via weekly/monthly reports.
Job Requirements
- Experience: 1–3 years in crypto/Web3 community operations, with 1+ year specifically managing Reddit.
- Reddit Expertise: Deep understanding of Reddit’s algorithm, Karma system, Subreddit rules, and culture. Knows what content gets upvoted/downvoted or risks bans.
- Crypto Knowledge: Proficient in trading basics (spot, derivatives, DeFi, Web3), including distinctions like APR vs. APY and Layer 1 vs. Layer 2.
- Language Skills: Fluent English with excellent writing ability; adept at using internet slang and humor.
- Resilience: Stays calm under pressure, handles criticism empathetically, and communicates effectively during crises.
Benefits
- Bimonthly paid leave and frequent team-building/company events.
- Additional perks to be explored upon joining.