Content Marketer at Phantom

Job Description

Key Responsibilities

• Develop and execute comprehensive go-to-market campaigns for new products and features
• Identify target audiences and develop creative briefs to guide marketing initiatives
• Facilitate brainstorming sessions and provide creative direction for marketing materials
• Create compelling copy that effectively communicates product value propositions
• Translate technical features and use cases into audience-specific benefits
• Clearly articulate product differentiation from competitors
• Collaborate with growth and design teams to develop diverse marketing assets

Marketing Asset Development

• Create engaging videos that showcase product features and benefits
• Develop static assets for various marketing channels
• Craft compelling social media posts to drive engagement
• Write informative blog posts to educate potential users

Performance Analysis

• Monitor and analyze key performance indicators (KPIs) for all campaigns
• Make data-driven adjustments to optimize campaign effectiveness
• Prepare regular performance reports for stakeholders

Cross-functional Collaboration

• Work with multiple teams to identify and prioritize marketing opportunities
• Streamline projects and processes to maximize efficiency
• Align marketing strategies with overall business objectives

Required Skills

• Proven experience in product marketing or related field
• Strong creative and strategic thinking abilities
• Excellent written and verbal communication skills
• Ability to analyze data and derive actionable insights
• Experience collaborating with cross-functional teams
• Understanding of digital marketing channels and strategies