Job Description
1. User Growth & Operations
- Break down annual strategic goals into executable marketing plans, leading end-to-end DEX campaigns covering user acquisition, activation, and retention.
- Manage SEO/SEM and social media advertising campaigns, optimizing conversion funnels in real-time.
- Oversee community operations, including AMA event planning and execution, KOL collaboration content strategy, and user incentive program design with performance analysis.
2. Data Analysis & Optimization
- Establish a marketing ROI evaluation system, build real-time dashboards, and monitor key metrics daily for timely adjustments.
- Conduct multi-dimensional data analysis to refine marketing strategies continuously.
- Utilize on-chain analytics tools to create user segmentation models for precision marketing.
3. Ecosystem & Compliance
- Develop strategic partnerships and execute co-marketing initiatives. Build and manage KOL ecosystems throughout their lifecycle.
- Ensure all marketing content complies with global regulations to mitigate legal risks.
Job Requirements
1. Education
- Bachelor's degree or higher in Marketing, Communications, Business Administration, or related fields.
2. Industry Experience
- 5+ years in digital marketing with 3+ years in Web3 management, including at least one full growth cycle for a DEX/DeFi project.
- Must provide verifiable case studies of successful growth initiatives.
3. Language Skills
- Fluent English with exceptional cross-cultural team management and collaboration abilities.
4. Personal Attributes
- Entrepreneurial mindset: Skilled at solving growth challenges through innovation.
- Results-driven: Data-informed decision-making with a track record of achieving targets.
- Resilience under pressure: Maintains strategic focus amid market volatility.
Benefits
1. Base Salary
- 5,000-7,000 USDT/month.
2. Performance Bonus
- Additional rewards upon KPI achievement.
3. Long-term Incentives
- Token options for core contributors.
