Job Description
This position is responsible for comprehensive brand management and marketing execution. The candidate will work closely with cross-functional teams to develop and implement brand strategies that align with the company's overall business objectives. Key tasks include planning and executing brand-related activities, managing procurement processes for event materials, coordinating promotional efforts across multiple channels, and ensuring seamless on-site execution of brand campaigns. The role also involves conducting in-depth market research to identify industry trends, consumer behavior patterns, and competitive landscapes. Based on these insights, the candidate will evaluate existing activities, propose innovative improvements, and develop data-driven recommendations to enhance brand visibility and market share.
Key Responsibilities
- Plan and execute brand activities including event strategy development, material procurement, promotional campaigns, and on-site coordination
- Conduct market research to analyze industry trends, consumer behavior, and competitive dynamics
- Develop media placement strategies and activity budgets that optimize return on investment
- Collaborate with internal teams to source activity resources, media content, and advertising materials
- Monitor brand performance metrics and provide regular reporting to senior management
- Stay updated on market developments and adjust brand strategies accordingly
- Coordinate with external partners for event execution and media outreach
- Develop creative concepts for brand campaigns that align with company positioning
- Manage vendor relationships for event logistics and marketing materials
- Ensure brand consistency across all marketing channels and touchpoints
Job Requirements
- Minimum 3 years of experience in brand management or marketing
- Proven track record in event planning and execution with a focus on brand activation
- Excellent understanding of market research methodologies and data analysis
- Strong skills in media planning, including digital and traditional channels
- Proficiency in budget management and cost optimization techniques
- Ability to source and manage high-quality marketing materials and content
- Excellent communication skills for cross-functional collaboration
- Strong organizational skills with attention to detail for project execution
- Knowledge of brand positioning frameworks and marketing strategy development
- Proficiency in using marketing analytics tools and software
- Ability to work independently and manage multiple projects simultaneously
- Excellent problem-solving skills for addressing brand-related challenges
- Strong time management skills to meet project deadlines
- Basic understanding of legal requirements for marketing activities
- Ability to create and present marketing strategies to stakeholders
- Experience with brand measurement and performance evaluation
- Knowledge of brand development trends and consumer psychology
- Proficiency in using project management tools for activity coordination
- Ability to adapt brand strategies to changing market conditions
