Job Description
We are seeking a highly skilled Marketing Specialist to join our dynamic team. The ideal candidate will be responsible for developing and executing innovative marketing strategies to drive user engagement and growth. This role requires a deep understanding of digital marketing, market trends, and community management.
Key Responsibilities
- Excellent marketing planning ability, able to independently coordinate internal resources, promote online marketing activity planning and implementation, with a focus on the market side.
- Familiar with exchange logic, with good market sensitivity, familiar with industry activity gameplay (including but not limited to trading competitions/airdrops/social community activities).
- Has project partners, KOL (Key Opinion Leaders), and other relevant stakeholders to enhance marketing efforts.
- Responsible for the retention of user growth data, new customer acquisition, conversion, and retention results of post-event activities, with community resources as bonus points.
Job Requirements
- Proven experience in marketing planning and execution, with a strong ability to coordinate internal and external resources.
- Deep understanding of market dynamics and exchange logic, with the ability to identify and leverage industry trends.
- Experience in organizing and managing marketing activities such as trading competitions, airdrops, and social community events.
- Strong analytical skills to track and optimize user growth, acquisition, conversion, and retention metrics.
- Existing network of project partners and KOLs is highly desirable.
- Experience in community management and leveraging community resources for marketing campaigns is a plus.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 3 years of experience in digital marketing or a similar role.
- Strong communication and interpersonal skills to collaborate effectively with cross-functional teams.
- Ability to work in a fast-paced environment and adapt to changing market conditions.
