Job Description
Responsible for the comprehensive planning, execution, and optimization of online trading activities and themed events, including holiday promotions. This role requires continuous improvement of standard operating procedures (SOP), activity execution standards, and template systems to ensure operational efficiency and consistency. The candidate will also focus on developing innovative activity formats through competitor analysis, user research, and creative gameplay design, while maintaining a balance between diversity and effectiveness in engagement strategies. Additionally, the position involves monitoring industry user trends, identifying emerging hot topics, and aligning activity planning with product features to create targeted promotional campaigns. Data-driven decision-making is critical, requiring the collection, analysis, and optimization of activity performance metrics to achieve both short-term and long-term business objectives.
Key Responsibilities
- Lead the end-to-end lifecycle management of online trading activities and themed events, ensuring alignment with business goals and user acquisition targets.
- Design and implement standardized activity SOPs, execution protocols, and template frameworks to streamline operations and improve quality control.
- Conduct in-depth competitor activity research, user behavior analysis, and creative brainstorming to innovate activity formats and gameplay mechanics.
- Develop data-driven promotional strategies by analyzing user trends, market dynamics, and product characteristics to maximize engagement and conversion rates.
- Monitor and evaluate activity performance through real-time data tracking, post-event reviews, and iterative optimization to refine execution and achieve measurable results.
- Collaborate cross-functionally with marketing, product, and data teams to ensure seamless integration of activity planning with broader business strategies.
- Identify and leverage emerging market trends, seasonal opportunities, and user-generated content to create timely and impactful promotional campaigns.
- Establish and maintain activity KPIs, including user conversion rates, engagement metrics, and ROI, to measure success and guide future initiatives.
- Continuously improve activity execution standards by analyzing feedback, identifying bottlenecks, and implementing process enhancements.
- Ensure compliance with brand guidelines and platform policies while maintaining creative freedom in activity design and execution.
Job Requirements
- Proven experience in activity planning, execution, and optimization within e-commerce or digital marketing environments.
- Strong analytical skills with expertise in data collection, processing, and interpretation to drive decision-making and performance improvements.
- Excellent understanding of user behavior, market trends, and competitive landscapes to design effective promotional strategies.
- Proficiency in creating and managing activity templates, SOPs, and execution standards to ensure consistency and scalability.
- Ability to conduct competitor analysis, user research, and creative ideation to innovate activity formats and gameplay mechanics.
- Skilled in developing and monitoring KPIs, including conversion rates, engagement metrics, and ROI, to evaluate activity success.
- Knowledge of digital marketing tools and platforms for activity management, data tracking, and campaign execution.
- Strong communication and collaboration abilities to work with cross-functional teams and stakeholders.
- Attention to detail and problem-solving mindset to address challenges in activity execution and optimization.
- Ability to balance creativity with operational efficiency to deliver high-impact, sustainable promotional solutions.
- Experience with A/B testing, user feedback analysis, and iterative improvement processes to refine activity effectiveness.
- Understanding of seasonal marketing strategies and holiday-themed event planning to capitalize on timing and relevance.
- Proficiency in using data visualization tools to present insights and recommendations to stakeholders.
- Ability to develop and execute multi-channel promotional plans that align with brand positioning and product goals.
- Experience with activity budgeting, resource allocation, and risk management to ensure successful execution.
- Knowledge of customer acquisition strategies and user conversion optimization techniques to maximize campaign impact.
- Ability to adapt to changing market conditions and user preferences while maintaining activity quality standards.
- Strong organizational skills to manage multiple activity projects simultaneously and meet deadlines.
- Experience with activity lifecycle management, from ideation to post-event analysis, to ensure continuous improvement.
- Ability to develop and implement activity innovation frameworks that incorporate user feedback and market research.
