Event Planning at Bitget

Job Description

Key Responsibilities

• Develop and execute activity plans tailored to platform features and user segments, ensuring alignment with business goals and KPIs.
• Monitor activity performance through data analysis tools, identify bottlenecks, and propose iterative improvements to enhance user participation and conversion rates.
• Coordinate with design, product, and R&D teams to ensure activity requirements are integrated into platform development cycles and user experience frameworks.
• Conduct competitive analysis to benchmark industry trends, refine activity templates, and improve operational efficiency through best practices.
• Collaborate with marketing and sales teams to align activity strategies with brand messaging and customer acquisition initiatives.
• Track and report on activity outcomes, including user growth metrics, transaction volume increases, and customer retention rates, to support data-driven decision-making.
• Design and implement A/B testing frameworks to validate activity effectiveness and optimize resource allocation.
• Stay updated on emerging user behaviors and market dynamics to adapt activity strategies and maintain platform competitiveness.

Job Requirements

• Proven experience in activity planning and execution, with a strong track record of driving user engagement and business growth metrics.
• Excellent analytical skills to interpret activity data, identify trends, and translate insights into actionable strategies.
• Proficiency in data analysis tools (e.g., SQL, Excel, Google Analytics) and experience with performance tracking dashboards.
• Strong understanding of user psychology and behavioral economics to design compelling activity incentives.
• Ability to collaborate effectively with cross-functional teams, including product, design, and engineering, to ensure activity implementation success.
• Experience in competitive intelligence analysis, with a focus on identifying market opportunities and optimizing activity templates.
• Excellent communication skills to present activity strategies, results, and recommendations to stakeholders and leadership.
• Proficiency in project management methodologies to coordinate activity timelines, resources, and deliverables.
• Knowledge of digital marketing principles and e-commerce platforms to align activities with business objectives.
• Ability to work independently and manage multiple activity projects simultaneously while maintaining high-quality standards.