Job Description
Position Title: Growth Operations Manager (Channel Advertising Focus)
We are seeking a highly motivated Growth Operations Manager to lead our overseas advertising campaigns and optimize customer acquisition strategies. This role requires a data-driven professional with expertise in performance marketing and channel optimization.
Key Responsibilities
- Manage, optimize, and analyze performance of mainstream overseas advertising channels to continuously improve customer acquisition efficiency and ROI
- Drive traffic through social media platforms including X, Telegram, Reddit, YouTube and other external channels while exploring new customer acquisition opportunities
- Implement SEO/GEO strategies through keyword optimization, content creation, and external media placement to enhance brand visibility in search engines and AI-powered search/generative search platforms
- Monitor and optimize the complete conversion funnel from click-through to registration, deposit, and transaction, continuously improving landing pages and user conversion paths
- Conduct advertising data tracking and attribution analysis to optimize customer acquisition costs and overall conversion performance
- Develop and execute A/B testing strategies to identify high-performing creatives and messaging
- Collaborate with cross-functional teams to align marketing strategies with product development and user experience
Job Requirements
- Minimum 2 years of experience in Growth Marketing, Performance Marketing or User Acquisition for overseas markets
- Hands-on experience with overseas advertising campaigns, capable of independently setting up, optimizing and analyzing campaign performance
- Proficiency in at least two mainstream overseas advertising channels such as Google Ads, Meta Ads, X Ads, Native/Programmatic advertising
- Strong data analysis skills to identify issues in creatives, channels and conversion funnels, and propose optimization solutions
- Understanding of SEO fundamentals and knowledge of GEO/AI Search Optimization to enhance brand exposure in AI search and Q&A scenarios through content and external placement
- Professional working proficiency in English
Preferred Qualifications
- Experience in growth marketing for Crypto/Fintech platforms
- Familiarity with attribution and data analysis tools like AppsFlyer, GA4
- Experience in social media management, content distribution, PR or external traffic acquisition
- Practical experience with AI search/GEO optimization for platforms like ChatGPT, Perplexity, Gemini, Google AI Overview
Benefits
- Highly competitive compensation package
- 100% flexible remote work with flat organizational structure and open communication culture
- Access to cutting-edge global Web3 resources and significant career growth opportunities as the platform expands rapidly
- Direct application portal: https://davionlabs.bamboohr.com/careers/76?source=aWQ9MzM%3D