Growth Manager at KAST

Job Description

Key Responsibilities

• Growth Strategy Execution: Implement and optimize data-driven growth strategies across various channels, including partnerships, referrals, and incentive programs.
• Operational Efficiency: Develop systems and processes that enable seamless execution of marketing campaigns, affiliate tracking, and performance analysis.
• Channel Performance Measurement: Bring together all marketing channels and standardize reporting on their success, using 3rd party applications to gain insights on affiliate performance and other key metrics.
• Data & Analytics: Utilize analytics tools to track key performance metrics, provide actionable insights, and refine growth initiatives based on data-driven decisions.
• Affiliate Program Architecture: Iterate and scale an affiliate program to drive customer acquisition and retention. Develop tracking mechanisms, optimize incentive structures, and build strong relationships with key affiliates.
• Cross-functional Collaboration: Work closely with product, marketing, and engineering teams to ensure smooth integration of growth initiatives across the company.
• Market Research & Experimentation: Identify new opportunities for user acquisition and retention through market analysis and A/B testing.

Job Requirements

• Proven experience in growth operations, performance marketing, or related fields.
• Strong analytical skills with expertise in data-driven decision-making and performance measurement.
• Experience with affiliate marketing programs and incentive structures.
• Proficiency in analytics tools and 3rd party applications for tracking and reporting.
• Excellent project management and cross-functional collaboration skills.
• Ability to develop and optimize scalable systems and processes.
• Creative problem-solving skills with a focus on experimentation and continuous improvement.