Marketing Associate at Injective

Job Description

Key Responsibilities

• Develop and execute Injective Labs’s strategy for community growth, including programs like community moderator programs, affiliate trading programs, and ambassador programs.
• Manage existing programs, collaborate with program members, and expand globally to enhance community reach.
• Launch new community programs for Injective and Injective Labs’s products to foster engagement and adoption.
• Document and track growth metrics for each program, including data on learnings, campaigns, and content performance.
• Integrate community programs with larger marketing campaigns, identifying opportunities to align community efforts with brand and event marketing strategies.
• Create compelling content showcasing community activities for platforms like Twitter, email marketing, blogs, and other social sites.
• Increase exposure of community programs and continuously onboard talented individuals to strengthen the community.
• Collaborate with external writers, content producers, and community moderators to facilitate content creation, including blogs, email newsletters, and instructional videos.
• Manage the Injective community and oversee community moderators to ensure a positive and engaging environment.
• Collect and analyze community feedback to inform overarching strategies and improvements.

Job Requirements

• Proven experience in community management, growth strategies, or related roles.
• Strong understanding of blockchain, DeFi, and the crypto ecosystem, preferably with experience in Web3 communities.
• Excellent communication and collaboration skills to work with internal teams and external partners.
• Ability to create and execute data-driven strategies to measure and optimize community growth.
• Experience managing social media platforms, content creation, and community engagement initiatives.
• Creative mindset with the ability to develop innovative programs that resonate with diverse audiences.
• Strong organizational skills to manage multiple programs and track progress effectively.
• Passion for building and nurturing online communities, with a focus on inclusivity and engagement.