Job Description
This position is responsible for implementing comprehensive SEO strategies to enhance website visibility and organic traffic. The primary focus involves managing external link building initiatives, optimizing content for search engines, and analyzing performance metrics to drive data-informed decisions. Key responsibilities include coordinating cross-functional teams, collaborating with external agencies, and ensuring alignment with overall business objectives. The role requires proactive monitoring of link quality and quantity, as well as continuous improvement of website authority and user engagement.
Key Responsibilities
- Develop and execute website external link construction plans, including outreach to relevant websites and content creation for link opportunities.
- Coordinate internal and external business resources to support SEO initiatives, ensuring seamless collaboration across departments.
- Work with external agencies and third-party partners, integrating resources and negotiating terms to achieve optimal results.
- Track and analyze external link data using tools like Google Analytics and Ahrefs, identifying trends and opportunities for optimization.
- Monitor and report on key SEO metrics such as link quantity, quality, traffic volume, and conversion rates to evaluate campaign effectiveness.
- Conduct competitor analysis to identify gaps and opportunities in the market, informing strategic adjustments.
- Collaborate with content creators and web developers to ensure SEO best practices are integrated into all digital assets.
- Stay updated on search engine algorithm changes and industry trends to maintain and improve SEO performance.
- Develop and maintain SEO documentation, including audit reports, competitor analyses, and strategy roadmaps.
- Communicate SEO findings and recommendations to stakeholders, translating technical data into actionable insights.
Job Requirements
- Proven experience in SEO, with a demonstrated track record of improving website rankings and traffic metrics.
- Strong understanding of on-page and off-page SEO techniques, including keyword research, meta tags optimization, and link building strategies.
- Excellent analytical skills to interpret data from SEO tools and derive actionable strategies for improvement.
- Ability to collaborate effectively with cross-functional teams, including marketing, design, and development departments.
- Proficiency in using SEO software such as Screaming Frog, SEMrush, and Google Search Console for data analysis and reporting.
- Knowledge of content marketing principles to create SEO-friendly content that aligns with user intent and business goals.
- Strong communication skills to present SEO findings and recommendations to both technical and non-technical audiences.
- Ability to manage multiple projects simultaneously, prioritizing tasks based on impact and urgency.
- Attention to detail to ensure high-quality backlinks and accurate data interpretation.
- Understanding of website architecture and technical SEO requirements to optimize site structure and crawlability.
- Experience with competitor analysis tools to identify market opportunities and benchmark performance.
- Ability to develop and maintain SEO documentation, including audit reports and strategy plans.
- Knowledge of conversion rate optimization techniques to improve user engagement and business outcomes.
- Strong problem-solving skills to address SEO challenges and implement effective solutions.
- Ability to work independently and take initiative in driving SEO improvements.
- Excellent time management skills to meet deadlines and deliver results within specified timelines.
- Proficiency in HTML and CSS to make necessary adjustments to website elements for SEO optimization.
- Understanding of user behavior and search patterns to create targeted SEO strategies.
- Ability to adapt to changing SEO landscapes and implement innovative techniques for competitive advantage.
- Experience with Google Analytics and other web analytics tools to measure and analyze SEO performance.
