Marketing Lead at Keystone

Job Description

Key Responsibilities

• Assist the founder in optimizing existing market operations by conducting in-depth market research, analyzing consumer behavior, and identifying opportunities for improvement. Implement data-driven strategies to enhance customer engagement and increase conversion rates.
• Participate in team building activities, assist in recruiting new talent for market operations, and design onboarding programs to ensure seamless integration of new hires. Provide mentorship and support to junior team members to foster a collaborative and productive work environment.
• Plan and promote the implementation of market operation activities by conducting thorough market analysis, developing detailed execution plans, and coordinating with internal stakeholders to allocate resources effectively. Monitor the performance of campaigns and adjust strategies based on real-time data and feedback to maximize ROI.
• Develop creative concepts for marketing campaigns, including content creation, social media strategy, and digital advertising. Collaborate with designers and copywriters to ensure cohesive brand messaging across all platforms.
• Track key performance indicators (KPIs) and provide regular reports to stakeholders. Use analytics tools to measure campaign effectiveness and identify areas for optimization. Stay updated on industry trends and competitor activities to maintain a competitive edge.

Job Requirements

• Bachelor's degree in Marketing, Business Administration, or related field. Minimum 3 years of experience in marketing strategy development.
• Proficiency in market research tools and data analysis software. Strong communication and project management skills.
• Excellent analytical skills with the ability to interpret complex data sets and derive actionable insights. Demonstrated success in driving measurable results through marketing initiatives.
• Ability to work independently and collaboratively in a fast-paced environment. Strong organizational skills with the capacity to manage multiple projects simultaneously.
• Fluency in English and proficiency in at least one additional language is a plus. Familiarity with digital marketing platforms and SEO/SEM strategies is preferred.
• Experience with CRM systems and marketing automation tools. Knowledge of branding principles and customer journey mapping is advantageous.
• Proven track record of developing and executing successful marketing campaigns. Ability to adapt strategies to changing market conditions and business goals.