Job Description
We are seeking a dynamic and data-driven Marketing Specialist to develop and execute innovative marketing campaigns that align with our business development and engineering milestones. The ideal candidate will be responsible for expanding our user base through both traditional and crypto-native channels while fostering strong community engagement.
Key Responsibilities
- Develop and execute data-driven marketing campaigns aligned with business development and engineering milestones.
- Engage and expand Trojan's user base through traditional and crypto-native channels such as Twitter Spaces, Telegram, YouTube, and Instagram.
- Coordinate virtual events to deepen community engagement and promote ecosystem partnerships.
- Oversee content creation for advertising campaigns and associated events.
- Track and analyze user acquisition, retention, and growth across various demographics and user types.
- Evaluate the ROI and impact of marketing initiatives, prioritizing strategies with the highest potential returns.
- Maintain and leverage a comprehensive understanding of the blockchain market and competitors to inform marketing strategies.
- Work closely with design, engineering, and business development teams to ensure successful product rollouts and continual enhancements.
- Act as a brand ambassador and spokesperson for Trojan, actively engaging with users and stakeholders to collect feedback and promote Trojan's offerings.
Job Requirements
- Proven experience in developing and executing data-driven marketing campaigns.
- Strong understanding of both traditional and crypto-native marketing channels.
- Experience in organizing and coordinating virtual events and community engagement activities.
- Ability to create and oversee compelling content for advertising campaigns.
- Proficiency in tracking and analyzing user metrics to drive growth strategies.
- Strong analytical skills to evaluate ROI and prioritize high-impact marketing initiatives.
- In-depth knowledge of the blockchain market and competitive landscape.
- Excellent collaboration skills to work effectively with cross-functional teams.
- Strong communication and interpersonal skills to act as a brand ambassador.
Preferred Qualifications
- Previous experience in the blockchain or cryptocurrency industry.
- Familiarity with social media platforms and community management tools.
- Creative mindset with the ability to think outside the box.
- Passion for technology and innovation in the blockchain space.
