- Develop and execute data-driven marketing campaigns aligned with business development and engineering milestones.- Engage and expand Trojan's user base through traditional and crypto-native channels such as Twitter Spaces, Telegram, YouTube, and Instagram.- Coordinate virtual events to deepen community engagement and promote ecosystem partnerships.- Oversee content creation for advertising campaigns and associated events.- Track and analyze user acquisition, retention, and growth across various demographics and user types.- Evaluate the ROI and impact of marketing initiatives, prioritizing strategies with the highest potential returns.- Maintain and leverage a comprehensive understanding of the blockchain market and competitors to inform marketing strategies.- Work closely with design, engineering, and business development teams to ensure successful product rollouts and continual enhancements.- Act as a brand ambassador and spokesperson for Trojan, actively engaging with users and stakeholders to collect feedback and promote Trojan's offerings.