Marketing Lead at Trojan

Job Description

Key Responsibilities

• Develop and execute data-driven marketing campaigns aligned with business development and engineering milestones.
• Engage and expand Trojan's user base through traditional and crypto-native channels such as Twitter Spaces, Telegram, YouTube, and Instagram.
• Coordinate virtual events to deepen community engagement and promote ecosystem partnerships.
• Oversee content creation for advertising campaigns and associated events.
• Track and analyze user acquisition, retention, and growth across various demographics and user types.
• Evaluate the ROI and impact of marketing initiatives, prioritizing strategies with the highest potential returns.
• Maintain and leverage a comprehensive understanding of the blockchain market and competitors to inform marketing strategies.
• Work closely with design, engineering, and business development teams to ensure successful product rollouts and continual enhancements.
• Act as a brand ambassador and spokesperson for Trojan, actively engaging with users and stakeholders to collect feedback and promote Trojan's offerings.

Job Requirements

• Proven experience in developing and executing data-driven marketing campaigns.
• Strong understanding of both traditional and crypto-native marketing channels.
• Experience in organizing and coordinating virtual events and community engagement activities.
• Ability to create and oversee compelling content for advertising campaigns.
• Proficiency in tracking and analyzing user metrics to drive growth strategies.
• Strong analytical skills to evaluate ROI and prioritize high-impact marketing initiatives.
• In-depth knowledge of the blockchain market and competitive landscape.
• Excellent collaboration skills to work effectively with cross-functional teams.
• Strong communication and interpersonal skills to act as a brand ambassador.

Preferred Qualifications

• Previous experience in the blockchain or cryptocurrency industry.
• Familiarity with social media platforms and community management tools.
• Creative mindset with the ability to think outside the box.
• Passion for technology and innovation in the blockchain space.