Marketing Lead at BitRobot Network

Job Description

Key Responsibilities

• Strategic Leadership: Develop and execute a comprehensive marketing strategy aligned with BitRobot's mission and growth objectives.
• Brand Development: Establish and maintain a strong brand identity, narrative, and positioning to communicate BitRobot’s value proposition effectively.
• Community Growth: Design and execute initiatives to grow and engage global communities across platforms like YouTube, Twitter, Discord, Reddit, and Telegram.
• Content & PR: Oversee compelling content creation (social media, blogs, videos) and manage PR to enhance visibility and thought leadership.
• Event Management: Drive virtual and in-person events to promote BitRobot’s mission and deepen engagement across robotics and crypto communities.
• Performance & Analytics: Define KPIs, track marketing performance, and refine strategies using data-driven insights.
• Team Leadership: Build and mentor a high-performing marketing team, fostering creativity, ownership, and results.

Job Requirements

• Proven experience in strategic marketing leadership, preferably in tech, robotics, or blockchain industries.
• Strong background in brand development and community engagement across multiple platforms.
• Experience managing content creation, PR, and event coordination.
• Analytical mindset with the ability to track KPIs and optimize marketing strategies.
• Leadership skills to build and mentor a dynamic marketing team.
• Excellent communication and stakeholder management abilities.

Preferred Qualifications

• Experience working in both robotics and cryptocurrency ecosystems.
• Familiarity with decentralized communities and Web3 marketing strategies.
• Track record of scaling global brands through innovative marketing initiatives.