Marketing Manager at Keystone

Job Description

Key Responsibilities

• Lead end-to-end community penetration initiatives, including market research, partnership development, and collaboration execution.
• Develop and implement marketing strategies tailored to the wallet's ecosystem, focusing on user acquisition and retention.
• Coordinate with cross-functional teams (e.g., product, design, legal) to ensure alignment with business objectives and project timelines.
• Manage KOL relationships and operations, including content creation, influencer outreach, and campaign performance tracking.
• Design and execute promotional campaigns across multiple channels, such as social media, email marketing, and community events.
• Monitor and analyze market trends, competitor activities, and user behavior to identify growth opportunities and optimize strategies.
• Collaborate with stakeholders to ensure transparency and consistency in messaging during collaboration announcements and product launches.
• Provide regular reports on community engagement metrics, partnership progress, and marketing campaign outcomes to senior management.
• Stay updated on industry developments and emerging technologies to maintain a competitive advantage in the Web3 ecosystem.
• Conduct user feedback analysis to refine product features and marketing approaches, ensuring they meet community needs.

Job Requirements

• Proven experience in marketing or community management within the Web3 or blockchain industry, with a focus on wallet ecosystems.
• Strong understanding of market research methodologies and data analysis tools (e.g., Google Analytics, social media insights).
• Excellent communication and negotiation skills to build relationships with partners, KOLs, and stakeholders.
• Ability to manage multiple projects simultaneously, with a focus on collaboration execution and campaign timelines.
• Proficiency in content creation and curation, including copywriting, graphic design, and video production for community engagement.
• Knowledge of KOL operations, including influencer outreach, content strategy, and performance measurement metrics.
• Strong analytical skills to interpret market data and user feedback, and translate insights into actionable marketing strategies.
• Experience with project management tools (e.g., Trello, Asana) to track progress and ensure timely delivery of initiatives.
• Fluency in English, with additional language skills preferred for global collaboration and communication.
• Proven track record of driving user growth and engagement through innovative marketing campaigns and community-building efforts.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment with evolving priorities.
• Strong problem-solving skills to address challenges in partnership development, market entry, and community expansion.
• Knowledge of blockchain technology and its applications in wallet ecosystems, including security protocols and user experience design.
• Experience with social media platforms (e.g., Twitter, Telegram, Discord) for community engagement and content distribution.
• Ability to adapt to changing market conditions and emerging trends in the Web3 space, ensuring strategies remain relevant and effective.