Job Description
This role is responsible for developing and executing comprehensive marketing strategies to enhance the company's brand visibility, influence, and user growth. The candidate will manage KOL operations, media alliances, and content strategies while planning engaging events and maintaining industry leadership through trend research.
Key Responsibilities
- Brand and Communication
- Develop and execute comprehensive marketing strategies including brand promotion, PR, and user growth initiatives
- Manage KOL operations: identification, partnership development, resource coordination, and content strategy
- Build and maintain media alliances and self-media matrix
- Write and publish daily media articles, maintaining content updates
- Event Planning
- Create targeted content for the company's audience and distribute through multiple channels
- Plan and execute various marketing activities with measurable results
- Organize Web3 online events including AMAs, Spaces, seminars, competitions, and airdrops
- Relationship Cooperation
- Conduct joint marketing with partner communities, brands, and KOLs
- Participate in media collaborations to expand brand exposure
- Industry Trend Research
- Continuously research industry trends and emerging marketing opportunities
- Ensure the company maintains industry leadership position
Job Requirements
- 3+ years experience in marketing, PR or related field
- Proven track record in brand strategy and KOL management
- Strong content creation and event planning skills
- Excellent communication and relationship-building abilities
- Deep understanding of Web3 ecosystem and marketing trends
- Ability to analyze data and measure campaign effectiveness
- Creative thinker with strong problem-solving skills
- Fluent in English and Mandarin (preferred)
