Marketing Manager at PEG

Job Description

Key Responsibilities

• Brand and Communication
  • Develop and execute comprehensive marketing strategies including brand promotion, PR, and user growth initiatives
  • Manage KOL operations: identification, partnership development, resource coordination, and content strategy
  • Build and maintain media alliances and self-media matrix
  • Write and publish daily media articles, maintaining content updates
• Event Planning
  • Create targeted content for the company's audience and distribute through multiple channels
  • Plan and execute various marketing activities with measurable results
  • Organize Web3 online events including AMAs, Spaces, seminars, competitions, and airdrops
• Relationship Cooperation
  • Conduct joint marketing with partner communities, brands, and KOLs
  • Participate in media collaborations to expand brand exposure
• Industry Trend Research
  • Continuously research industry trends and emerging marketing opportunities
  • Ensure the company maintains industry leadership position

Job Requirements

• 3+ years experience in marketing, PR or related field
• Proven track record in brand strategy and KOL management
• Strong content creation and event planning skills
• Excellent communication and relationship-building abilities
• Deep understanding of Web3 ecosystem and marketing trends
• Ability to analyze data and measure campaign effectiveness
• Creative thinker with strong problem-solving skills
• Fluent in English and Mandarin (preferred)