Marketing Manager at CIAN

Job Description

Key Responsibilities

• Create, execute, and continuously adjust marketing plans in collaboration with the team
• Leverage community networks and business development resources for maximum impact
• Analyze, test, and select the most effective marketing channels and promotional strategies
• Lead end-to-end event management from planning to execution
• Develop and optimize online promotion campaigns and user referral systems
• Engage in community management to gain deep understanding of user profiles and needs
• Collaborate with content team to produce compelling marketing articles and materials

Job Requirements

• Proven experience in digital marketing and campaign management
• Strong track record in online promotions and user referral programs
• Excellent analytical skills to evaluate marketing channel effectiveness
• Experience in community management and user engagement strategies
• Ability to work collaboratively in a fast-paced team environment
• Creative thinking with strong problem-solving capabilities
• Excellent written and verbal communication skills

Preferred Qualifications

• Experience with data-driven marketing decision making
• Familiarity with marketing automation tools and analytics platforms
• Background in content creation and copywriting
• Understanding of SEO and social media marketing best practices