Marketing Specialist at BYDFi

Job Description

Key Responsibilities

• Develop and execute global marketing strategies for overseas markets, including setting measurable objectives and tracking performance metrics to optimize results.
• Conduct market research and competitive analysis to identify trends, opportunities, and potential challenges in target regions.
• Collaborate with KOLs and industry stakeholders to build brand awareness and strengthen market presence through strategic partnerships.
• Manage and grow overseas social media platforms by creating data-driven content calendars and adapting promotional plans to align with evolving market dynamics.
• Lead cross-functional teams to achieve business targets, ensuring seamless coordination between marketing, sales, and product development departments.
• Monitor and report on key performance indicators (KPIs) to evaluate the effectiveness of marketing campaigns and channel strategies.
• Develop localization strategies for product promotion, considering cultural nuances and regional consumer preferences.
• Facilitate communication between international market teams and internal departments to ensure strategic alignment and operational efficiency.
• Stay updated on industry developments in the blockchain sector to maintain competitive advantage and inform market strategies.
• Implement and refine channel management processes, including onboarding new partners, negotiating terms, and maintaining long-term relationships.

Job Requirements

• Proven experience in international market expansion, preferably with a focus on blockchain or tech industries.
• Strong understanding of digital marketing principles, including SEO, SEM, and social media marketing strategies.
• Excellent analytical skills to interpret market data and derive actionable insights for business decisions.
• Fluency in English and at least one additional language (e.g., Korean, Spanish) to effectively communicate with international stakeholders.
• Ability to develop and manage multi-channel marketing campaigns that align with brand objectives and market trends.
• Experience with performance tracking tools and KPI management to evaluate campaign success and ROI.
• Skilled in building and maintaining relationships with KOLs, partners, and industry organizations across different regions.
• Proven leadership abilities in managing teams and fostering collaboration to achieve strategic goals.
• Knowledge of localization best practices and cultural sensitivity to adapt marketing strategies for diverse markets.
• Strong communication and coordination skills to ensure alignment between international operations and company-wide objectives.
• Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.
• Excellent problem-solving skills to address challenges in market expansion and customer acquisition efforts.
• Proficiency in data visualization tools to present market insights and campaign performance to stakeholders.
• Experience with blockchain technology or related fields to understand industry-specific requirements and opportunities.
• Ability to develop and implement market expansion strategies that align with long-term business goals.