Marketing Specialist at Figment

Job Description

Key Responsibilities

• Manage and optimize Figment’s marketing tech stack, including Pardot, Salesforce, Google Analytics, and WordPress.
• Develop, document, and refine marketing workflows to ensure efficiency and scalability across the team.
• Design and execute A/B and multivariate tests for email campaigns, landing pages, and other digital assets to improve engagement and conversions.
• Build and maintain marketing dashboards to measure performance across channels and campaigns, providing clear visibility into ROI and pipeline impact.
• Implement and oversee lead scoring, segmentation, and nurturing processes in Pardot to support the sales pipeline.
• Collaborate with the content team to optimize WordPress pages for campaign performance and tracking.
• Create reporting frameworks for email marketing performance and audience engagement metrics, delivering actionable insights to the team.
• Troubleshoot and resolve technical issues in marketing systems to ensure continuity of operations.
• Stay up to date on marketing technology trends and recommend new tools or processes for enhanced efficiency.

Job Requirements

• Proven experience managing marketing automation platforms (e.g., Pardot, Marketo, HubSpot).
• Strong proficiency in Salesforce, Google Analytics, and WordPress.
• Experience designing and executing A/B and multivariate tests for digital marketing campaigns.
• Ability to build and maintain performance dashboards using data visualization tools.
• Knowledge of lead scoring, segmentation, and nurturing best practices.
• Excellent problem-solving skills to troubleshoot technical issues in marketing systems.
• Strong analytical skills with the ability to translate data into actionable insights.
• Up-to-date knowledge of marketing technology trends and innovations.
• Excellent communication and collaboration skills to work with cross-functional teams.