Marketing Specialist at Alchemy Pay

Job Description

Key Responsibilities

• Plan and execute market cooperation initiatives, including but not limited to partnership development, event coordination, and campaign management, with full autonomy and accountability for project outcomes.
• Design and implement both online and offline promotional activities, ensuring alignment with business objectives and brand positioning while maintaining rigorous data collection and analysis processes.
• Conduct in-depth market partner exploration, negotiate terms for strategic collaborations, and establish sustainable partnership frameworks through continuous relationship management.
• Develop comprehensive brand publicity plans, including creative content creation, media strategy formulation, and promotional material writing, while tracking campaign performance and ROI through detailed data monitoring systems.
• Coordinate communication with domestic and international media outlets, manage media relations, and evaluate the effectiveness of communication strategies through quantitative and qualitative analysis.

Job Requirements

• Minimum 3 years of experience in marketing, brand management, or related fields with proven success in partnership development and campaign execution.
• Excellent strategic thinking capabilities and strong analytical skills to interpret market data and optimize promotional strategies for maximum impact.
• Proficiency in creating visually appealing promotional materials, including digital content, print media, and multimedia presentations, using tools like Adobe Creative Suite or Canva.
• Strong communication skills in both English and Mandarin, with ability to negotiate effectively with international partners and manage cross-cultural media relations.
• Ability to work independently while collaborating with cross-functional teams, including sales, product, and operations, to achieve business goals.
• Proficient in using data analytics tools (Google Analytics, Tableau, etc.) to monitor campaign performance, identify trends, and provide actionable insights for improvement.
• Excellent time management skills to handle multiple projects simultaneously, ensuring timely delivery of promotional activities and reports.
• Ability to adapt to changing market conditions and develop innovative solutions to address business challenges and opportunities.
• Strong understanding of digital marketing channels (social media, SEO, SEM, email marketing) and offline marketing strategies (events, exhibitions, partnerships).
• Excellent problem-solving skills to resolve issues during campaign execution and maintain positive relationships with partners and stakeholders.