Marketing Specialist at BTCC

Job Description

Key Responsibilities

• Develop and implement social media strategies to engage Korean users across platforms like Kakao, Naver, Twitter, Instagram, YouTube, and TikTok, with a focus on increasing brand visibility and user interaction.
• Create and curate high-quality, culturally relevant content tailored to Korean audience preferences, including visual assets, videos, and interactive posts, while maintaining brand voice and messaging consistency.
• Monitor and manage the brand's online reputation in real-time, analyzing sentiment trends and addressing customer concerns promptly to uphold brand integrity and trust.
• Adapt global marketing campaigns for the Korean market by incorporating local cultural nuances, ensuring messaging aligns with regional values and consumer behaviors.
• Coordinate with PR agencies and media partners to plan and distribute press releases, sponsored articles, and other content that maximizes brand exposure and media coverage.
• Identify and evaluate opportunities for partnership expansion with local advertising channels, including influencer collaborations, brand ambassador programs, and content co-creation initiatives.
• Conduct regular performance analysis of social media metrics, brand reputation indicators, and market engagement data to refine strategies and improve outcomes.
• Ensure all translated materials and localized content meet high-quality standards through rigorous proofreading, editing, and cultural validation processes.
• Collaborate with cross-functional teams to align marketing efforts with business objectives and maintain a cohesive brand strategy across all touchpoints.
• Stay updated on Korean market trends, competitor activities, and consumer preferences to inform strategic decisions and maintain a competitive edge.

Job Requirements

• Native or fluent proficiency in Korean, with strong written and verbal communication skills to ensure accurate and culturally appropriate messaging.
• Proven experience in social media management, brand reputation monitoring, and content localization within the Korean market, preferably in the tech, e-commerce, or entertainment sectors.
• Excellent analytical skills to interpret social media metrics, customer feedback, and market data, with the ability to translate insights into actionable strategies.
• Strong understanding of Korean digital platforms, including KakaoTalk, Naver Blog, and YouTube Korea, and their unique user engagement patterns.
• Ability to manage multiple projects simultaneously, with a focus on maintaining deadlines and quality standards for content creation and localization tasks.
• Knowledge of SEO best practices, content calendar planning, and audience segmentation techniques to optimize marketing effectiveness.
• Experience in working with PR agencies, media partners, and influencers to execute successful brand campaigns and secure media placements.
• Proficiency in English and Chinese to ensure seamless translation and communication between global and local teams.
• Excellent problem-solving skills to address brand reputation crises, content localization challenges, and market entry obstacles.
• Ability to work independently and collaboratively, with a proactive approach to identifying opportunities for brand growth and market expansion.