Job Description
This role focuses on managing and enhancing the brand's presence in the Korean market through comprehensive digital strategies. The candidate will be responsible for creating and executing social media campaigns, maintaining brand reputation, and ensuring cultural relevance in all marketing materials. Additionally, the position involves identifying business development opportunities and coordinating with external partners to expand promotional reach. The ideal candidate should possess a deep understanding of Korean digital ecosystems and be able to translate global strategies into localized initiatives that resonate with local audiences.
Key Responsibilities
- Develop and implement social media strategies to engage Korean users across platforms like Kakao, Naver, Twitter, Instagram, YouTube, and TikTok, with a focus on increasing brand visibility and user interaction.
- Create and curate high-quality, culturally relevant content tailored to Korean audience preferences, including visual assets, videos, and interactive posts, while maintaining brand voice and messaging consistency.
- Monitor and manage the brand's online reputation in real-time, analyzing sentiment trends and addressing customer concerns promptly to uphold brand integrity and trust.
- Adapt global marketing campaigns for the Korean market by incorporating local cultural nuances, ensuring messaging aligns with regional values and consumer behaviors.
- Coordinate with PR agencies and media partners to plan and distribute press releases, sponsored articles, and other content that maximizes brand exposure and media coverage.
- Identify and evaluate opportunities for partnership expansion with local advertising channels, including influencer collaborations, brand ambassador programs, and content co-creation initiatives.
- Conduct regular performance analysis of social media metrics, brand reputation indicators, and market engagement data to refine strategies and improve outcomes.
- Ensure all translated materials and localized content meet high-quality standards through rigorous proofreading, editing, and cultural validation processes.
- Collaborate with cross-functional teams to align marketing efforts with business objectives and maintain a cohesive brand strategy across all touchpoints.
- Stay updated on Korean market trends, competitor activities, and consumer preferences to inform strategic decisions and maintain a competitive edge.
Job Requirements
- Native or fluent proficiency in Korean, with strong written and verbal communication skills to ensure accurate and culturally appropriate messaging.
- Proven experience in social media management, brand reputation monitoring, and content localization within the Korean market, preferably in the tech, e-commerce, or entertainment sectors.
- Excellent analytical skills to interpret social media metrics, customer feedback, and market data, with the ability to translate insights into actionable strategies.
- Strong understanding of Korean digital platforms, including KakaoTalk, Naver Blog, and YouTube Korea, and their unique user engagement patterns.
- Ability to manage multiple projects simultaneously, with a focus on maintaining deadlines and quality standards for content creation and localization tasks.
- Knowledge of SEO best practices, content calendar planning, and audience segmentation techniques to optimize marketing effectiveness.
- Experience in working with PR agencies, media partners, and influencers to execute successful brand campaigns and secure media placements.
- Proficiency in English and Chinese to ensure seamless translation and communication between global and local teams.
- Excellent problem-solving skills to address brand reputation crises, content localization challenges, and market entry obstacles.
- Ability to work independently and collaboratively, with a proactive approach to identifying opportunities for brand growth and market expansion.
