Product Manager at Doaverse

Job Description

Key Responsibilities

• Formulate, execute, and continuously optimize SEO strategies for products to achieve sustained rankings and exposure in major search engines.
• Conduct in-depth keyword research using tools like Google Keyword Planner and SEMrush, develop targeted keyword strategies, and collaborate with content marketing teams to produce high-quality, SEO-optimized content that drives traffic and enhances brand awareness.
• Build and maintain a robust network of high-quality external links to improve website authority, domain rating, and overall search engine rankings.
• Analyze competitors' SEO strategies and keyword usage patterns, then create data-driven countermeasures to strengthen product competitiveness and achieve better search engine visibility.
• Monitor SEO performance metrics regularly using analytics platforms such as Google Analytics and Ahrefs, generate detailed reports, and adjust strategies based on data insights to maximize SEO effectiveness.
• Collaborate with product development teams to understand product features, user pain points, and market positioning, then integrate SEO strategies with product roadmaps to deliver optimized user experiences.
• Act as a liaison between SEO teams and other departments including marketing, customer service, and product management, ensuring alignment between SEO initiatives and overall business strategies.

Job Requirements

• Proven expertise in SEO strategy development and execution with a track record of improving search engine rankings and organic traffic.
• Strong analytical skills to interpret SEO data, identify trends, and make informed decisions for strategy optimization.
• Proficiency in keyword research tools and competitive analysis platforms to create effective SEO campaigns.
• Excellent communication abilities to collaborate with cross-functional teams and present SEO insights to stakeholders.
• Ability to develop and maintain technical SEO elements including meta tags, site structure, and mobile optimization.
• Knowledge of content marketing principles to create valuable, user-centric content that aligns with SEO goals.
• Experience with link building techniques and outreach strategies to enhance website authority and domain credibility.
• Understanding of digital marketing fundamentals to ensure SEO strategies complement overall marketing efforts.
• Ability to work independently while maintaining strong teamwork skills for collaborative projects.
• Proficiency in using SEO management tools and reporting software to track performance and generate actionable insights.