Product Operation at SoonChain

Job Description

Key Responsibilities

• Update and manage overseas media accounts (e.g., Twitter) in alignment with company and market trends, analyze performance data, and optimize strategies.
• Develop comprehensive product marketing strategies and oversee the execution of both online and offline promotional campaigns.
• Maintain and expand customer acquisition channels to achieve targeted user growth objectives.
• Create high-quality content for the team, including project introductions, media articles, promotional copy, and investment research materials.
• Stay attuned to internet trends, quickly identify hot topics, and generate creative content ideas.

Job Requirements

• Proven experience in managing social media accounts and analyzing performance metrics.
• Strong background in developing and implementing marketing strategies for both online and offline channels.
• Excellent content creation skills with the ability to produce engaging and informative materials.
• Ability to identify and leverage trending topics to create relevant and impactful content.
• Strong communication and collaboration skills to work effectively with cross-functional teams.
• Proactive and creative mindset with a passion for staying updated on digital marketing trends.

Preferred Qualifications

• Experience in the tech or financial industry is a plus.
• Familiarity with SEO and SEM strategies to enhance online visibility.
• Proficiency in using analytics tools to track and report on campaign performance.