1. Develop and implement SEO strategies for cryptocurrency exchanges to improve the platform's ranking in major search engines Continuously optimize existing SEO strategies and content structure to ensure sustained growth in platform rankings. 3. Responsible for SEO optimization of the technical infrastructure of the exchange platform, including but not limited to website architecture, internal link optimization, URL structure optimization, page loading speed, mobile adaptation, and other aspects. 4. Ensure that the website's infrastructure and page structure comply with search engine crawling rules, improve crawling efficiency and website indexing. 5. Optimize popular topics and technical content in the cryptocurrency industry to enhance the authority and credibility of the website. 6. Use tools such as Google Analytics and Search Console to analyze data on keyword ranking, traffic sources, user behavior, and develop improvement measures. 7. Track SEO best practices in the cryptocurrency industry, understand competitors' optimization strategies, and identify platform differentiation advantages.