Job Description
We are seeking a skilled SEO Specialist to optimize our company's official website and enhance its visibility on Google search engine. The ideal candidate will be responsible for developing and implementing comprehensive SEO strategies to improve organic traffic and overall website performance.
Key Responsibilities
- Develop and execute comprehensive Google search engine optimization strategies for the company's official website, taking full responsibility for SEO effectiveness
- Conduct thorough keyword research, establish vocabulary lists, and create phased, executable SEO improvement plans
- Perform both on-page and off-page optimization including keyword placement, website structure improvement, and code standardization
- Implement various link-building strategies, establish high-quality internal and external link partnerships to enhance website authority
- Monitor and analyze website SEO performance regularly, study competitors' SEO strategies, and continuously adjust optimization approaches
Job Requirements
- Proven experience in SEO with a track record of improving website rankings and traffic
- Strong understanding of Google's search algorithm and ranking factors
- Proficiency in keyword research tools and SEO analytics platforms
- Knowledge of HTML, CSS, and website architecture principles
- Excellent analytical skills to interpret data and adjust strategies accordingly
- Ability to stay updated with the latest SEO trends and algorithm changes
Additional Skills
The ideal candidate should be detail-oriented, possess strong communication skills, and be able to work collaboratively with content creators and web developers. Experience with content marketing strategies and conversion rate optimization would be considered a plus.