Job Description
The Social Media Manager will be responsible for developing and executing a comprehensive social media strategy to enhance brand visibility, engagement, and market positioning. This role requires conducting in-depth competitive research to identify industry trends and gaps, selecting optimal platforms for content distribution, and creating a data-driven framework for measuring success. The ideal candidate will also focus on building a cohesive brand voice and visual identity across all channels, while leveraging audience insights to tailor content for maximum impact.
Key Responsibilities
- Design and implement a full-cycle social media strategy encompassing platform selection, content planning, audience segmentation, and performance tracking
- Create and curate daily content for multiple platforms including Twitter, LinkedIn, Instagram, and YouTube, with a focus on high-quality visual storytelling and SEO optimization
- Develop and maintain a content calendar that aligns with business objectives, brand guidelines, and seasonal marketing campaigns
- Produce 2-3 YouTube Shorts/Reels per week, ensuring these short-form videos are optimized for engagement metrics and platform algorithms
- Monitor and analyze social media performance using tools like Google Analytics, Hootsuite, and social listening platforms to identify trends and opportunities for improvement
- Collaborate with cross-functional teams to align social media initiatives with overall business goals, including customer relations, sales, and product development
- Conduct regular competitor benchmarking to stay ahead of industry trends and identify best practices for content creation and audience engagement
- Develop targeted messaging frameworks that resonate with specific audience segments while maintaining brand consistency across all platforms
- Manage online reputation through proactive monitoring of brand mentions, sentiment analysis, and crisis management protocols
- Identify and engage key influencers within the Web3 ecosystem to amplify brand reach and credibility
- Coordinate with marketing teams to ensure seamless integration of social media strategies with broader digital marketing initiatives
- Implement A/B testing for content formats, posting times, and messaging to optimize engagement rates and conversion metrics
- Prepare regular performance reports for stakeholders, highlighting key metrics, content effectiveness, and strategic recommendations
- Stay updated on emerging social media platforms and technologies to ensure the organization remains competitive in digital outreach
- Develop and execute social media campaigns that align with product launches, brand events, and market expansion goals
- Collaborate with content creators to ensure visual assets meet brand standards and platform requirements
- Implement analytics-driven adjustments to social media strategies based on real-time performance data
- Manage social media budgets and allocate resources effectively across content creation, advertising, and platform optimization initiatives
- Develop social media policies and guidelines that ensure compliance with platform rules and brand ethics
Job Requirements
- Proven experience in social media management with a demonstrated track record of increasing engagement metrics and follower growth
- Expertise in content creation across multiple platforms, including video production, graphic design, and copywriting
- Strong analytical skills with experience in interpreting social media metrics and using data to inform strategic decisions
- Proficiency in social media management tools such as Hootsuite, Buffer, and Google Analytics
- Excellent understanding of YouTube Shorts/Reels best practices and algorithm mechanics for content virality
- Ability to develop and execute content calendars that align with business objectives and brand messaging
- Strong collaboration skills with cross-functional teams including marketing, sales, and customer relations
- Knowledge of Web3 ecosystem trends and ability to identify key players for influencer partnerships
- Excellent communication skills with the ability to create compelling content for diverse audience segments
- Proficiency in SEO and SEM strategies for social media platforms to maximize content visibility
- Experience with social media advertising campaigns and budget management for paid promotions
- Strong organizational skills with the ability to manage multiple projects simultaneously
- Ability to analyze competitor strategies and adapt tactics to maintain a competitive edge
- Knowledge of content marketing best practices and ability to create shareable content
- Experience with social media analytics tools for tracking engagement, reach, and conversion metrics
- Strong understanding of brand guidelines and ability to maintain visual and tonal consistency across platforms
- Ability to develop and implement social media policies that ensure compliance with platform rules and brand ethics
- Excellent time management skills with the ability to meet daily content creation deadlines
- Proficiency in video editing software for creating high-quality YouTube Shorts/Reels content
- Ability to analyze audience behavior and adjust content strategies accordingly
