Job Description:
The Senior Overseas Social Media Manager will be responsible for developing and executing comprehensive social media strategies across global platforms to enhance brand visibility, engagement, and growth.
Key Responsibilities:
- Social Media Operations & Growth
- Manage overall operations and content planning for major global social platforms including Twitter (X), YouTube, Facebook, Instagram, etc.
- Develop and implement follower growth strategies to increase user engagement, activity, and conversion rates.
- Monitor social media performance metrics and continuously optimize content formats and dissemination effectiveness.
- Content Creation & Engagement
- Plan and execute creative social media content aligned with brand positioning.
- Independently organize interactive activities like AMAs, Spaces to enhance brand influence and community participation.
- Quickly identify trending topics and produce relevant social media content based on industry trends.
- Brand Building
- Participate in global brand strategy planning to ensure social media content aligns with brand image.
- Continuously improve brand awareness and influence in target markets.
- Provide professional social media insights and creative suggestions to support brand campaigns.
- Cross-department Collaboration
- Collaborate with marketing, branding, and product teams to ensure effective dissemination of campaign information.
- Offer professional social media insights to support company-wide brand strategy implementation.
Job Requirements:
- Fluent in both Chinese and English for seamless cross-border communication.
- Bachelor's degree or above, preferably in Marketing, Communications or related fields.
- Minimum 3 years of social media operation experience, preferably in Web3/exchange/fintech industries.
- Proficient in overseas mainstream platforms like Twitter (X), YouTube, Facebook.
- Experience in successfully planning and executing online interactive activities like AMAs, Spaces.
- Excellent creative thinking and content planning skills with strong ability to leverage trends.
- Strong data analysis capability to optimize strategies through performance review.
Benefits:
- Competitive salary and incentive programs.
- Fast-growing global work environment collaborating with top industry teams.
- Flexible work arrangements with high degree of creative freedom.
- Core opportunities to participate in global brand building initiatives.
