Job Description
Twitter Operations + KOL Collaboration + Event Planning - Fully responsible for content and growth on the X (Twitter) platform, creating a brand voice with "attention-grabbing" appeal and a relatable persona. - Build and manage a network of trading-oriented KOL collaborations, plan and execute activities such as launch events, trading competitions, and AMAs to drive registrations, deposits, and trading conversions. - Requires excellent English proficiency, understanding of trading, and the ability to create engaging topics and interactions based on market trends and hot topics.
Key Responsibilities
- Content Strategy: Create content from a trader's perspective
- Market-driven content: No more posting for the sake of posting. You'll develop a content calendar based on understanding market trends, funding rates, long-short ratios, and hot narratives. Know when to post technical analysis, memes, or risk alerts.
- Produce content traders love: Personally create or guide the production of tweets with "strong hooks"—whether it's an instant analysis of a market crash, an arbitrage opportunity alert based on funding rates, or an in-depth order book analysis for a newly listed contract.
- Build a "knowledgeable" persona: In comments, DMs, and Spaces, you're not just an editor but a professional with trading insights. Engage users with trading questions, use industry jargon, and create a brand personality that's professional, sharp, and down-to-earth.
- KOL Collaboration: Network as a trader
- Build connections in the "trading circle": You're already active in trading communities, with contacts of top traders, signal providers, quant experts, and community leaders in your WeChat/TG. Your job is to turn these connections into ecosystem partners.
- Co-create professional content: Move beyond simple ads. Collaborate with KOLs on market analysis, post-mortems of liquidation events, trading strategy discussions, or even long-short debates. Make the content itself valuable to traders, not just marketing fluff.
- KOL incubation and retention: Identify promising but lesser-known traders, and use platform resources (traffic, copy-trading features, rebate policies) to help them build personal IPs, creating deep, mutually beneficial relationships.
- Event Planning and Execution
- Launch and feature promotions: Plan listing timelines, pre-launch campaigns, distribution matrices, cross-platform coordination, and synchronized media/KOL outreach.
- Trading-driven activities: Trading competitions, check-in tasks, leaderboards, and reward mechanisms; integration with task platforms like Galxe/Zealy/Layer3.
- Offline/conference tie-ins: Joint events/side events/Spaces during TOKEN2049, KBW, etc., to boost brand visibility and leads.
- Data, Compliance, and Collaboration
- Performance dashboards: Track impressions/engagement/follower growth, clicks/registrations/deposits/trading conversions; A/B test content and partnerships.
- Risk and compliance: Navigate promotional restrictions across jurisdictions, ensure proper disclosures/disclaimers, and quickly address scams/phishing attempts.
- Cross-team alignment: Sync with product, trading, operations, marketing, PR, and legal teams to maintain consistent messaging and close feedback loops.
Job Requirements
- Exceptional bilingual (English/Chinese) skills for high-quality copywriting, hosting, and business communication.
- Trader mindset: Hands-on trading experience (spot or derivatives) with deep understanding of trader psychology—greed, fear, FOMO, and FUD. You can discuss slippage, liquidity, and liquidations like a pro.
- Attention-grabbing prowess: Skilled at crafting engaging hooks, setting topics, riding trends, and designing social virality.
- 1+ years in social media/content/community ops (crypto/fintech preferred), with measurable success cases on X (Twitter).
- Existing or rapidly expandable network of trading KOLs; ability to negotiate, contract, and execute projects.
- Data-driven: Proficient with UTM/short links, attribution, and dashboards. Can analyze both trading metrics and operational data to distinguish between airdrop hunters and genuine trading contributors.
- Tools & execution: Familiar with X Pro/TweetDeck, scheduling/listening tools; knowledge of Galxe/Zealy/Layer3 and Spaces management.
- Adaptable to fast-paced, cross-timezone environments; available during critical market hours.
Preferred Qualifications
- You're a recognized trader/signal provider with your own follower base or paid community.
- Prior experience managing trading KOLs at a top-tier exchange's community/marketing team.
- Basic design/video editing skills to create trader-friendly short clips or viral memes.
- Familiarity with CEX/DEX ecosystems, AMMs, aggregators, and on-chain analytics tools.
Benefits
Top-tier brand affiliation, remote work options, priority resource allocation for key projects, year-end bonuses/promotion opportunities.
