Job Description
Twitter Operations + KOL Collaboration + Event Planning
- Take full responsibility for content and growth on X (Twitter), creating a brand voice with "attention-grabbing" appeal and a relatable persona.
- Build and manage a trading-focused KOL collaboration network, plan and execute activities such as launch campaigns, trading competitions, and AMAs to drive registrations, deposits, and trading conversions.
- Requires excellent English proficiency, a deep understanding of trading, and the ability to create engaging topics and interactions around market trends and hot topics.
Key Responsibilities
- Content Strategy: Create Content from a Trader's Perspective
- Market-driven content: No more posting for the sake of posting. You’ll develop a content calendar based on your understanding of market trends, funding rates, long/short ratios, and hot narratives. Know when to post technical analysis, memes, or risk alerts.
- Produce content traders love: Craft or guide the creation of tweets with "strong hooks"—whether it’s an instant take on a market crash, an arbitrage opportunity reminder, or an in-depth order book analysis for a new contract listing.
- Build a "knowledgeable" persona: In comments, DMs, and Spaces, you’re not just an editor but a trading professional with insights. Engage users with trading questions, speak their language, and shape a brand personality that’s professional, sharp, and down-to-earth.
- KOL Collaboration: Network Like a Trader
- Build a "trading circle" network: You’re already embedded in trading communities, with contacts like top traders, signal providers, quant experts, and community leaders. Your job is to turn these connections into ecosystem partners.
- Co-create valuable content: Move beyond simple ads. Collaborate with KOLs on market analysis, post-mortems of liquidation events, trading strategy discussions, or even bull/bear debates. Make the content itself valuable, not just promotional.
- KOL incubation and retention: Identify promising but under-the-radar traders, and use platform resources (traffic, copy-trading features, rebate policies) to help them build their personal IP, creating deep partnerships.
- Event Planning and Execution
- Launch and feature promotions: Plan listing timelines, pre-launch buzz, distribution matrices, cross-platform coordination, and media/KOL synchronization.
- Trading-driven campaigns: Competitions, check-in tasks, leaderboards, and reward mechanisms; integrate with platforms like Galxe/Zealy/Layer3.
- Offline/conference tie-ins: Joint events, side events, or Spaces during TOKEN2049, KBW, etc., to boost brand visibility and leads.
- Data, Compliance, and Collaboration
- Performance dashboards: Track impressions/engagement/follower growth, clicks/registrations/deposits/trading conversions; A/B test content and partnerships.
- Risk and compliance: Navigate promotional restrictions across jurisdictions, ensure proper disclosures and disclaimers, and swiftly address scams/phishing attempts.
- Cross-team alignment: Sync with product, trading, operations, marketing, PR, and legal teams to maintain consistency and close loops.
Job Requirements
- Strong bilingual (English/Chinese) skills for high-quality copywriting, hosting, and business communication.
- A trader at heart: Hands-on trading experience (spot or derivatives) with deep insight into trader psychology—greed, fear, FOMO, and FUD. Understand slippage, liquidity, liquidations, and can engage KOLs meaningfully.
- Attention-grabbing prowess: Skilled in crafting high-engagement hooks, topic-setting, trend-jacking, and social virality.
- 1+ years in social media/content/community ops (crypto or fintech preferred); proven success in managing X (Twitter) with quantifiable results.
- Existing or rapidly expandable network of trading KOLs, with negotiation, contract execution, and project delivery skills.
- Data-driven: Proficient with UTM/short links, attribution, and dashboards; optimize content and partnerships based on data. Can interpret both trading and operational metrics, distinguishing between KOLs who attract real traders vs. opportunists.
- Tools and execution: Familiar with X Pro/TweetDeck, scheduling/listening tools; experience with Galxe/Zealy/Layer3 and Spaces.
- Adaptable to fast-paced, cross-time-zone environments; available during critical market hours.
Bonus Points
- You’re a recognized trader/signal provider with your own follower base or paid community.
- Previously managed trading KOL recruitment/relations at a top exchange’s community/marketing team.
- Basic design/video editing skills to create trader-friendly clips or meme-worthy images.
- Knowledge of CEX/DEX ecosystems, AMMs, aggregators, and on-chain analytics tools.
Benefits
Top-tier brand affiliation, remote work options, priority access to resources, year-end bonuses, and career advancement opportunities.
