Job Description
This internship offers an opportunity to contribute to the digital and social media strategy of a dynamic organization. The role involves creating and executing engaging content across multiple platforms to enhance brand visibility and audience interaction. Key responsibilities include planning and organizing online events, developing creative programs for social media channels, and supporting the marketing team in achieving both online and offline brand awareness goals. The intern will also assist in monitoring and analyzing social media performance metrics to provide actionable insights for improving engagement strategies.
Key Responsibilities
- Develop and implement social media engagement strategies, including the planning and execution of online events and programs across platforms such as TikTok, YouTube, Twitter, and others.
- Collaborate with the global marketing team to design and execute campaigns that increase brand awareness through both digital and traditional channels.
- Conduct research on trending topics and audience preferences to inform content creation and campaign planning.
- Manage and update social media content calendars, ensuring timely and consistent posting of high-quality material.
- Support the creation of visual assets, such as graphics and videos, to enhance online presence and storytelling.
- Monitor social media analytics to evaluate campaign effectiveness and provide data-driven recommendations for optimization.
- Engage with the target audience through interactive content, comments, and direct messaging to build brand loyalty.
- Assist in the coordination of cross-functional projects, including liaising with designers, copywriters, and other team members to ensure cohesive brand messaging.
- Stay updated on the latest digital marketing trends, tools, and platform algorithms to maintain a competitive edge in content strategy.
- Document and report on key performance indicators (KPIs) related to social media campaigns, providing clear insights for team review and improvement.
Job Requirements
- Currently pursuing a degree in Marketing, Communications, Digital Media, or a related field with a strong interest in social media strategy.
- Proficient in using social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, Meta Insights).
- Excellent written and verbal communication skills, with the ability to craft compelling content for diverse audiences.
- Strong organizational skills and attention to detail, ensuring accurate execution of social media plans and campaigns.
- Basic understanding of SEO, content marketing, and audience segmentation principles.
- Ability to work independently and collaboratively in a fast-paced, global team environment.
- Fluency in English is required; proficiency in additional languages (e.g., Spanish, Mandarin) is a plus.
- Knowledge of video editing software (e.g., Adobe Premiere, Canva) and graphic design tools is preferred.
- Passion for digital trends and social media platforms, with a proactive approach to learning and adapting to new technologies.
- Availability to commit to a minimum of 10 hours per week for a duration of 3-6 months, with flexibility to adjust to project timelines.
Skills Required
- Strong analytical mindset with the ability to interpret data and translate it into actionable strategies.
- Excellent time management skills to handle multiple tasks simultaneously while meeting deadlines.
- Basic knowledge of social media advertising (e.g., Meta Ads, Google Ads) and budget allocation principles.
- Ability to create and manage content calendars, ensuring alignment with brand messaging and campaign objectives.
- Proficiency in using social listening tools to track brand sentiment and competitor activity.
- Strong creativity and problem-solving skills to develop innovative content ideas and engagement tactics.
- Ability to adapt to different cultural contexts and audience preferences when creating global campaigns.
- Knowledge of content distribution strategies across various platforms to maximize reach and engagement.
- Basic understanding of customer journey mapping and how social media fits into brand engagement.
- Ability to collaborate with remote teams using communication tools like Slack, Zoom, and Microsoft Teams.
