Social Media Operation at xfans/饭网

Job Description

Key Responsibilities

• Develop and execute social media content calendars, including blog posts, video scripts, and visual assets for platforms like Facebook, Instagram, Twitter, and LinkedIn
• Create compelling social media advertisements with A/B testing and performance tracking to maximize ROI and brand awareness
• Manage online communities by responding to user inquiries, moderating discussions, and fostering brand loyalty through personalized interactions
• Monitor and analyze social media metrics such as follower growth, engagement rates, click-through rates, and conversion metrics using tools like Google Analytics and Hootsuite
• Conduct competitive benchmarking by tracking industry trends, competitor content strategies, and audience behavior patterns
• Compile detailed performance reports to provide actionable insights for strategic decision-making and budget allocation
• Implement content optimization techniques to improve post performance, including keyword integration, visual design enhancements, and call-to-action effectiveness
• Collaborate with cross-functional teams including marketing, design, and product development to align social media initiatives with overall business goals
• Develop and maintain brand guidelines to ensure consistent messaging and visual identity across all social media channels
• Stay updated on emerging social media trends, platform algorithm changes, and user engagement best practices

Job Requirements

• Proven experience (minimum 3 years) in social media management, content creation, and digital marketing with a successful track record of increasing brand engagement
• Excellent written and verbal communication skills with the ability to create compelling content for diverse audiences and platforms
• Strong analytical skills to interpret social media data and develop actionable strategies for content optimization and audience growth
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and advertising platforms (e.g., Meta Ads, Google Ads, LinkedIn Ads)
• Ability to create and edit visual content using tools like Canva, Adobe Photoshop, or video editing software (e.g., Premiere Pro, Final Cut Pro)
• Knowledge of SEO best practices and content marketing strategies to improve organic reach and engagement metrics
• Experience with social listening tools to monitor brand sentiment, competitor activity, and industry trends in real-time
• Excellent time management skills to handle multiple social media accounts and content creation projects simultaneously
• Ability to work independently while maintaining collaboration with marketing teams to align content strategies with business objectives
• Strong understanding of social media algorithms and platform-specific best practices for content visibility and engagement
• Excellent organizational skills to manage content calendars, campaign timelines, and performance tracking systems effectively
• Ability to create data visualizations and infographics to present complex social media insights in an accessible format
• Proficiency in English with excellent grammar and writing skills; ability to create content in multiple languages is a plus
• Experience with social media analytics tools (e.g., Google Analytics, Facebook Insights, Twitter Analytics) for comprehensive performance tracking
• Knowledge of social media advertising best practices including targeting strategies, budget allocation, and campaign optimization techniques
• Ability to develop and implement community management strategies that foster brand loyalty and user engagement
• Excellent problem-solving skills to address challenges in content performance, audience engagement, and social media strategy execution
• Strong attention to detail in content creation, proofreading, and performance reporting to ensure accuracy and quality
• Ability to adapt to changing social media trends and platform updates while maintaining consistent brand messaging and engagement strategies