Social Media Operation at xfans/饭网
Full Time1 month ago
Employment Information
Job Description
We are seeking a highly motivated and creative individual to join our team as an English Social Media & Marketing Coordinator. This role is pivotal in driving brand awareness and engagement through strategic management of digital platforms. The successful candidate will oversee the daily operation of our English Twitter account, ensuring consistent and compelling content delivery. They will also be responsible for community maintenance, fostering interactions with followers and cultivating a loyal audience. Event planning is a core component of this position, requiring coordination of both internal and client-facing initiatives. Additionally, the coordinator will support clients in meeting their requirements and coordinating event planning initiatives, while maintaining the company's image and reputation on English social media platforms.
The ideal candidate will serve as a bridge between brand strategy and audience engagement, translating marketing objectives into actionable social media campaigns. They will play a key role in monitoring platform performance metrics, optimizing content strategies, and ensuring alignment with overall business goals. This position also involves managing multi-channel content calendars, coordinating with cross-functional teams, and staying updated on evolving digital marketing trends to maintain a competitive edge.
Key Responsibilities
- Manage the daily operations of the English Twitter account, including content creation, scheduling, and performance analysis
- Develop and execute social media strategies to enhance brand visibility and audience engagement
- Maintain active online communities by responding to comments, messages, and fostering meaningful interactions
- Plan and coordinate marketing events, both virtual and in-person, to achieve specific business objectives
- Collaborate with cross-functional teams to create compelling promotional content for various platforms
- Monitor social media trends and competitor activities to identify opportunities for innovation
- Implement analytics tools to track campaign performance and provide actionable insights
- Ensure brand consistency across all digital channels while adapting to platform-specific requirements
- Support content localization efforts to maintain cultural relevance in international markets
- Develop and maintain relationships with influencers and brand ambassadors
Job Requirements
- Proven experience in social media management, preferably with a focus on Twitter/X platforms
- Excellent command of the English language, with strong writing and communication skills
- Ability to create engaging content that aligns with brand voice and marketing goals
- Proficiency in social media analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics)
- Strong organizational skills with the ability to manage multiple projects simultaneously
- Experience in event planning, including budgeting, logistics coordination, and timeline management
- Knowledge of digital marketing principles, including SEO, SEM, and content marketing strategies
- Excellent interpersonal skills with a demonstrated ability to collaborate with diverse teams
- Attention to detail and ability to maintain brand consistency across all platforms
- Proficiency in graphic design tools (e.g., Canva, Photoshop) for creating visual content
- Ability to adapt to fast-paced environments and handle changing priorities effectively
- Strong understanding of social media algorithms and engagement best practices
- Experience with customer relationship management (CRM) systems for tracking audience interactions
- Excellent time management skills with the ability to meet deadlines consistently
- Knowledge of marketing automation tools for streamlining social media workflows
- Ability to conduct competitor analysis and benchmark social media performance
- Strong problem-solving skills with a proactive approach to addressing challenges
- Excellent knowledge of social media trends and emerging platforms
- Ability to create and implement content calendars for sustained engagement
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