Social Media Operation at beepcrypto

Job Description

Key Responsibilities

• Lead the development and management of new media project accounts, including content planning, operational execution, and ongoing maintenance to ensure consistent brand messaging and audience engagement.
• Identify and cultivate high-quality KOLs (Key Opinion Leaders), establish and sustain collaborative relationships with content channels, and gather industry-specific market intelligence to inform strategic decisions.
• Monitor real-time market dynamics and brand-related events, providing actionable data insights to support targeted promotional campaigns and improve campaign effectiveness.
• Conduct in-depth user research by analyzing audience behavior, collecting feedback through surveys and engagement metrics, and leveraging these insights to refine content strategies and optimize product positioning.
• Develop and implement data-driven strategies to enhance brand awareness, increase user attention, and amplify market influence through creative content and platform-specific tactics.
• Collaborate with marketing teams to align content operations with overall business goals, ensuring cohesive brand communication across digital channels.
• Continuously evaluate and improve content performance metrics, adjusting strategies based on audience response and industry developments to maximize ROI.
• Stay updated on emerging trends in digital marketing and new media platforms, incorporating innovative approaches to maintain a competitive edge in the market.
• Coordinate with internal stakeholders to ensure seamless integration of content strategies with product development and sales initiatives.
• Manage crisis communication and public opinion monitoring to safeguard brand reputation and address potential reputational risks promptly.

Job Requirements

• Proven experience in new media operations, content strategy, or digital marketing with a strong track record of improving brand metrics and audience engagement.
• Excellent analytical skills to interpret data, identify trends, and translate insights into actionable strategies for content optimization and market positioning.
• Strong understanding of KOL collaboration frameworks and platform-specific content best practices, including social media, influencer marketing, and online advertising.
• Proficiency in data analysis tools (e.g., Google Analytics, social media insights, CRM systems) to track campaign performance and user behavior patterns.
• Ability to develop and execute comprehensive content calendars, ensuring alignment with brand objectives and audience preferences across multiple channels.
• Excellent communication skills to collaborate with cross-functional teams, negotiate with content partners, and present findings to stakeholders effectively.
• Knowledge of SEO, SEM, and content optimization techniques to improve visibility and engagement on digital platforms.
• Strong organizational skills to manage multiple projects simultaneously, prioritize tasks, and meet deadlines while maintaining high-quality output.
• Ability to adapt strategies to evolving market conditions, audience demands, and platform algorithms to ensure sustained brand growth and relevance.
• Excellent problem-solving abilities to address challenges in content performance, audience engagement, or brand reputation management with innovative solutions.