Social Media Operation at Viabtc

Job Description

Key Responsibilities

• Responsible for overseas social media operation and marketing, including but not limited to the promotion of Twitter/Instagram/LinkedIn/Facebook and other SNS platforms
• Manage the maintenance, content operation, and activity operation of social media platform homepages
• Create and edit attractive social content to engage target audiences
• Plan and organize regular marketing activities to increase fan base and improve engagement across all platforms
• Expand the company's brand influence through strategic social media initiatives
• Localize overseas communication plans for different regions or countries
• Collaborate with team members to execute comprehensive communication strategies
• Conduct user research and competitor analysis to understand market trends
• Develop multi-dimensional operation plans to activate user behavior
• Handle ad-hoc projects assigned by supervisors as needed

Job Requirements

• Bachelor's degree in Marketing, Communications, or related field
• 2+ years of experience in social media marketing, preferably with international exposure
• Proficiency in major social media platforms (Twitter, Instagram, LinkedIn, Facebook)
• Strong content creation and copywriting skills
• Excellent analytical skills with ability to interpret social media metrics
• Creative thinker with ability to develop engaging campaigns
• Strong project management and organizational skills
• Ability to work in a fast-paced, multicultural environment
• Fluency in English is required, additional languages are a plus

Preferred Qualifications

• Experience with social media management tools (Hootsuite, Buffer, etc.)
• Knowledge of SEO and digital marketing principles
• Graphic design or video editing skills
• Experience in B2B social media marketing