Job Description
We are seeking a talented and experienced Social Media Marketing Specialist to join our team. This role will be responsible for managing and executing our overseas social media strategy across various platforms to enhance brand awareness and engagement.
Key Responsibilities
- Responsible for overseas social media operation and marketing, including but not limited to the promotion of Twitter/Instagram/LinkedIn/Facebook and other SNS platforms
- Manage the maintenance, content operation, and activity operation of social media platform homepages
- Create and edit attractive social content to engage target audiences
- Plan and organize regular marketing activities to increase fan base and improve engagement across all platforms
- Expand the company's brand influence through strategic social media initiatives
- Localize overseas communication plans for different regions or countries
- Collaborate with team members to execute comprehensive communication strategies
- Conduct user research and competitor analysis to understand market trends
- Develop multi-dimensional operation plans to activate user behavior
- Handle ad-hoc projects assigned by supervisors as needed
Job Requirements
- Bachelor's degree in Marketing, Communications, or related field
- 2+ years of experience in social media marketing, preferably with international exposure
- Proficiency in major social media platforms (Twitter, Instagram, LinkedIn, Facebook)
- Strong content creation and copywriting skills
- Excellent analytical skills with ability to interpret social media metrics
- Creative thinker with ability to develop engaging campaigns
- Strong project management and organizational skills
- Ability to work in a fast-paced, multicultural environment
- Fluency in English is required, additional languages are a plus
Preferred Qualifications
- Experience with social media management tools (Hootsuite, Buffer, etc.)
- Knowledge of SEO and digital marketing principles
- Graphic design or video editing skills
- Experience in B2B social media marketing
