User Growth Operation at Bitget

Job Description

Key Responsibilities

• Lead user growth initiatives by designing and executing strategies for acquiring new users and retaining existing ones across public and private domains.
• Develop and manage content calendars that align with community IP, ensuring high-quality content creation and distribution to drive engagement and conversion.
• Analyze user data to identify patterns, needs, and pain points, using insights to refine growth models and improve user experience.
• Collaborate with cross-functional teams to integrate operational resources, optimize channel performance, and enhance user acquisition efficiency.
• Monitor and report on key user metrics, such as retention rates, conversion rates, and lifetime value, to inform data-driven decisions and strategy adjustments.
• Stay informed about industry best practices and emerging trends in user growth, continuously innovating and experimenting with new methods and tools.
• Plan and execute growth events, leveraging data analysis to measure effectiveness and iterate on strategies for better results.
• Ensure seamless coordination between marketing, product, and customer service teams to create a unified user growth approach.
• Conduct A/B testing and other experiments to validate hypotheses and optimize user acquisition and retention tactics.
• Develop and maintain KPIs for user growth campaigns, tracking progress and delivering actionable insights to stakeholders.

Job Requirements

• Proven experience in user growth operations, preferably in SaaS, e-commerce, or similar industries, with a track record of successful user acquisition and retention strategies.
• Strong analytical skills to interpret user data, identify trends, and make data-informed decisions that drive growth outcomes.
• Excellent communication and collaboration abilities to work effectively with cross-functional teams and stakeholders.
• Proficiency in tools such as Google Analytics, Mixpanel, or Amplitude for data tracking and analysis.
• Ability to create and execute content strategies that resonate with target audiences and align with community IP.
• Experience with event planning and execution, including understanding how to leverage events for user engagement and monetization.
• Knowledge of user journey mapping and conversion funnel optimization techniques.
• Strong project management skills to oversee multiple growth initiatives simultaneously and deliver results on time.
• Ability to stay updated with industry trends and continuously innovate growth strategies to maintain a competitive edge.
• Excellent problem-solving skills to identify and resolve challenges in user acquisition and retention processes.
• Proficiency in data visualization tools to present insights and recommendations to stakeholders in a clear and actionable manner.
• Ability to work in a fast-paced environment and adapt to changing business priorities and market conditions.
• Strong understanding of user psychology and behavior to design effective growth strategies that meet user needs.
• Experience with CRM systems and user segmentation techniques to target the right audience with the right message.
• Ability to develop and maintain growth KPIs, ensuring alignment with business objectives and measurable outcomes.
• Excellent time management skills to prioritize tasks and meet deadlines for user growth campaigns.
• Ability to collaborate with external partners and agencies to expand user acquisition channels and resources.
• Strong knowledge of SEO, SEM, and social media marketing to drive traffic and engagement from various sources.
• Experience with user onboarding processes to ensure new users have a positive experience and are retained long-term.