Job Description
This position requires a proactive and detail-oriented professional to manage and optimize digital presence through social media platforms. The candidate will be responsible for creating and implementing content strategies that align with brand objectives, while maintaining a consistent and engaging online image. Key tasks include monitoring social media trends, analyzing audience engagement metrics, and collaborating with cross-functional teams to enhance marketing efforts. The role also involves developing creative promotional materials that effectively communicate brand messaging to target demographics.
Key Responsibilities
- Oversee the daily operations of social media accounts across multiple platforms including Facebook, Instagram, Twitter, and LinkedIn
- Develop and execute content calendars featuring text, images, videos, and interactive elements
- Create compelling promotional materials such as advertisements, banners, and email campaigns
- Monitor social media analytics to track performance metrics and adjust strategies accordingly
- Engage with followers through timely responses, comments, and direct messages to build brand loyalty
- Collaborate with marketing teams to align social media activities with overall business goals
- Stay updated on emerging social media trends and platform algorithm changes
- Prepare monthly reports summarizing key performance indicators and audience insights
- Coordinate with designers and copywriters to ensure visual and textual content quality
- Implement social media campaigns that drive website traffic and customer conversions
Job Requirements
- Excellent command of English language with proven ability to create professional-grade written content
- Proficiency in graphic design tools such as Adobe Photoshop, Illustrator, or Canva
- Strong understanding of SEO principles and content optimization techniques
- Ability to analyze data from social media platforms and derive actionable insights
- Excellent communication skills for creating engaging social media copy
- Basic knowledge of video editing software for content creation
- Experience with social media management platforms like Hootsuite or Buffer
- Ability to work independently while maintaining collaboration with team members
- Strong organizational skills for managing multiple projects simultaneously
- Excellent time management abilities to meet content publishing deadlines
- Knowledge of brand guidelines and visual identity standards
- Ability to create and maintain a consistent brand voice across all platforms
- Experience with social media advertising platforms such as Facebook Ads or Google Ads
- Understanding of customer relationship management (CRM) systems
- Ability to conduct competitor analysis on social media strategies
Additional Duties
This role may also involve participating in brainstorming sessions for new marketing initiatives, assisting with event promotion through social media channels, and maintaining brand consistency across all digital platforms. The candidate may be required to conduct market research to identify new opportunities for social media engagement, and to develop content that aligns with seasonal marketing campaigns. They will also need to stay informed about industry developments and incorporate innovative approaches into social media strategy execution.
