User Growth Operation at BYDFi

Job Description

Key Responsibilities

• Plan and execute comprehensive user growth strategies for the North American market, leveraging multi-channel marketing approaches to maximize brand visibility and market penetration.
• Manage and optimize existing online promotion channels while proactively identifying and developing new market opportunities to achieve ambitious user growth targets.
• Conduct thorough market and user data analysis to generate actionable insights that inform strategic decision-making and drive continuous improvement.
• Collaborate closely with cross-functional teams including production, research, and design to ensure marketing strategies align with and support overall company objectives.
• Oversee marketing budgets with a focus on maximizing ROI and ensuring cost-effective allocation of resources across all marketing initiatives.
• Stay abreast of emerging market trends and digital marketing tools, continuously innovating and refining marketing strategies to maintain competitive advantage.

Job Requirements

• Bachelor's degree in Marketing, Business Administration, or related field (Master's preferred)
• 3+ years of experience in digital marketing or user growth strategies
• Proven track record in developing and executing successful multi-channel marketing campaigns
• Strong analytical skills with experience in market research and data-driven decision making
• Excellent project management and cross-functional collaboration abilities
• Deep understanding of the North American market landscape and consumer behavior
• Proficiency in digital marketing tools and platforms
• Creative thinker with strong problem-solving skills

Preferred Qualifications

• Experience in SaaS or technology product marketing
• Certification in digital marketing or growth hacking
• Familiarity with marketing automation tools
• Experience working in agile marketing environments