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Anh

Hi, my name is Anh Thu Lai. I’m a communications and branding professional with experience in both in-house and agency roles. Most recently, I worked as PR & Branding Manager at BITGP (powered by Bitget), where I led media campaigns that secured 100+ press features, executed SEO and influencer strategies, and organized large-scale crypto events engaging thousands of participants. In addition, through my freelance work with SW Strategies, I’ve supported projects across ASEAN, which gave me a regional perspective on adapting PR and influencer strategies to different markets. My strengths lie in building brand visibility, nurturing media and KOL partnerships, and balancing creative storytelling with measurable business outcomes. I’m passionate about the intersection of crypto, technology, and communications, and I’m excited to bring both my local expertise and regional exposure to contribute to your company’s growth.

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Web3 Employment Insights: Divergence in Exchange Ecosystem Hiring, Technical Roles Gain Prominence / Week 38, 2026

Entering the 38th week of 2026, the Web3 job market exhibits a subtle yet distinct pattern of differentiation. On one hand, mature tracks represented by centralized exchanges (CEX) and decentralized protocols are seeing their hiring demands shift from...

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Web3 Employment Insights: Bulk Recruitment by Leading Exchanges Coexists with High-Threshold Quantitative Positions / Week 38, 2026

This week's Web3 job market presents a striking polarization pattern. On one hand, leading and emerging trading platforms represented by HOTCOIN, BWC Crypto, and BitBaby are opening a large number of remote, entry-level?...

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This week, the Web3 job market shows a clear polarization trend. On one hand, there is a surge in demand for roles such as **business development** and **full-stack engineers**, while on the other hand, senior management positions like **Dean of Business School** are...

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This week, the Web3 job market exhibited a notable dual-track trend with both technical and business development positions. According to the latest data, leading companies such as HOTCOIN, BWC Crypto, and Dinari have collectively released 20 core positions, among which...

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This week, the Web3 job market has shown a significant surge in demand for technical positions, especially for **AI Engineers**, **Full-stack Engineers**, and **Front-end Engineers**, with a noticeable increase in hiring for these roles. At the same time, **Business Development...

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Web3 Employment Insights: Surge in Demand for Business Development and Community Management Positions / Week 29, 2026

This week, the Web3 job market shows a notable increase in demand for business development and community management roles, reflecting the industry's transition from purely technology-driven to ecosystem building and commercial implementation. Companies like OMENX, R3, and Kraken are among...

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