Job Description:
Advertising Strategy and Execution
- Independently manage company's primary advertising accounts (e.g., Facebook, Google, TikTok, etc.), and develop and execute weekly/monthly/quarterly advertising strategies.
- Oversee the entire advertising campaign process, including audience targeting, ad creative planning, budget allocation, bidding strategy setup, and A/B testing.
Data Analysis and Optimization
- Monitor daily ad performance metrics (impressions, clicks, conversion rates, CPA, ROAS, etc.), conduct in-depth analysis, identify issues, and propose effective optimization solutions.
- Continuously refine ad copy, creative materials, and landing pages using data-driven methods to improve conversion rates and return on ad spend (ROAS).
Budget and Performance Management
- Manage advertising budgets effectively to ensure spending aligns with expectations and take ownership of core KPIs (e.g., customer acquisition cost, ROI).
- Prepare regular performance reports, clearly presenting campaign results and next-step action plans to management.
Market Insights and Testing
- Stay updated on industry trends, platform policy changes, and competitor activities to inform advertising strategies.
- Proactively explore and test new advertising channels, traffic opportunities, and marketing tools to identify growth opportunities.
Job Requirements:
- Minimum 2 years of experience in digital advertising, with proven expertise in at least one major platform (Facebook or Google Ads) and successful case studies with measurable results.
- Proficient in ad platform operations, capable of independently building advertising campaigns from scratch.
- Strong analytical skills, results-driven mindset, and ROI-focused approach with high sensitivity to data.
- Excellent logical thinking, problem-solving abilities, and the capacity to quickly identify and resolve issues.
- Strong learning agility, resilience under pressure, and teamwork spirit.
Benefits:
Join a dynamic startup with abundant opportunities to grow and make a significant impact.


