Job Description
Overseas Market & Brand Marketing Manager 1. Responsible for monitoring market dynamics, competitor research, and industry trend analysis in Asia, the Middle East (with UAE as the core), Brazil, and European/American markets. Develop annual overseas marketing activities, exhibition schedules, and budget plans. 2. Based on business objectives and market insights, evaluate the strategic value, ROI, and lead generation potential of overseas exhibitions and industry events. Independently provide participation recommendations and post-event analysis reports. 3. Oversee content planning and production of overseas branding and marketing materials. Independently complete designs for brochures, sales presentations, posters, social media visuals, and event materials. Coordinate with external design suppliers when necessary to ensure quality deliverables. 4. Manage overseas social media accounts (LinkedIn, YouTube, X), including content planning, creation, publishing, user engagement, and performance analysis to continuously enhance brand influence and lead conversion. 5. Lead end-to-end execution of overseas exhibitions, industry events, and online/offline marketing projects, including vendor management, on-site operations, event promotion, and performance review. Collaborate with PR resources to amplify reach. 6. Develop and maintain cross-industry and ecosystem partnerships overseas, including industry associations, media, KOLs, channel partners, and complementary SaaS providers. Achieve cost-effective market growth through resource exchanges and co-marketing. 7. Establish and maintain an overseas ecosystem partnership database, documenting collaboration mechanisms, project cases, and reusable methodologies to build a sustainable partnership network.
Key Responsibilities
- Conduct market research and competitive analysis for targeted regions
- Develop and execute strategic marketing plans and budgets
- Create high-quality marketing collateral and visual assets
- Manage social media presence and engagement
- Coordinate international events and exhibitions
- Build and nurture strategic partnerships
- Measure and optimize marketing performance
Job Requirements
- Bachelor's degree or above in Marketing, Brand Communication, Design, Advertising or related fields. Overseas study or cross-cultural work experience preferred
- Proficient in English for business communication, content creation, and cross-cultural collaboration
- Familiar with at least one of these markets: Asia (SEA/Japan/Korea), Middle East, Brazil, or Europe/America, including local industry ecosystems, business culture, and marketing channels
- Experience in overseas marketing, brand management, event marketing, or ecosystem partnerships. Hands-on experience with overseas exhibitions, social media management, or integrated marketing campaigns preferred
- Strong market insight, business judgment, and project management skills to balance brand building, lead generation, and budget efficiency
- Good visual aesthetic and basic design skills to independently create marketing materials (e.g., presentation decks, posters, social media visuals)
- Results-driven with strong execution, resource integration, and ownership mindset
How to Apply
Please send your resume to [email protected]
