Business Development at MEXC
Full Time1 month ago
Employment Information
Job Description
We are seeking a dynamic KOL Business Development professional to drive our expansion in key Asian markets including Hong Kong, Taiwan, Malaysia, and Japan. This role focuses on establishing strategic partnerships with local influencers and marketing channels to promote MEXC and achieve substantial user growth.
Key Responsibilities
- Identify and establish relationships with local Key Opinion Leaders (KOLs) and potential partners to promote MEXC in target markets (Hong Kong, Taiwan, Malaysia, Japan)
- Act as the official representative of MEXC to maintain strong, long-term relationships with KOLs and marketing channels
- Execute KOL marketing strategies, monitor performance metrics, and optimize campaigns for maximum ROI
- Track and analyze the effectiveness of channel partnerships, making data-driven adjustments to improve results
- Monitor local industry trends and competitor activities to develop responsive action strategies
Job Requirements
- Proven experience in business development, influencer marketing, or digital marketing
- Strong network of KOLs and marketing channels in at least one target market (HK/TW/MY/JP)
- Excellent communication and relationship-building skills
- Analytical mindset with ability to track performance metrics and optimize campaigns
- Deep understanding of local digital marketing landscapes in target regions
- Fluent in English and at least one local language (Cantonese/Mandarin/Malay/Japanese)
- Ability to work independently and manage multiple projects simultaneously
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