Business Development at MEXC

Job Description

Key Responsibilities

• Develop and execute comprehensive merchant investment promotion strategies tailored to the Vietnam P2P market, targeting both individual and large-scale merchant groups.
• Monitor and analyze merchant performance metrics to identify opportunities for optimization and growth within the platform.
• Coordinate with cross-functional teams to ensure seamless integration of merchant services, including order fulfillment, customer communication, and platform maintenance.
• Facilitate regular communication with merchant partners to address concerns, resolve issues, and promote platform-wide collaboration.
• Design and implement marketing campaigns to enhance merchant engagement, improve conversion rates, and expand the platform's market presence.
• Ensure compliance with regulatory requirements and platform policies while maintaining a high standard of service quality for all merchant participants.
• Provide ongoing support to merchants through training programs, operational guidance, and technical assistance to improve their performance on the platform.
• Collaborate with data analysts to track key performance indicators (KPIs) and generate actionable insights for merchant management decisions.
• Build and maintain strong relationships with merchant partners to ensure long-term cooperation and mutual growth within the P2P ecosystem.
• Conduct market research to identify emerging trends, customer preferences, and competitive landscape changes that may impact merchant operations.

Job Requirements

• Proven experience in P2P platform operations or merchant management within the Southeast Asian market, preferably with a focus on Vietnam.
• Strong understanding of digital marketing principles and strategies for promoting merchant investments and partnerships.
• Excellent communication and interpersonal skills to effectively engage with merchant partners and internal teams.
• Ability to manage multiple stakeholders simultaneously, including merchants, platform administrators, and external partners.
• Proficiency in using analytics tools to track merchant performance and platform growth metrics.
• Knowledge of ZALO and other digital communication platforms to facilitate merchant interactions and support.
• Strong problem-solving skills to address operational challenges and improve merchant satisfaction.
• Ability to develop and implement training programs to enhance merchant capabilities and platform integration.
• Excellent organizational skills to manage merchant onboarding, compliance checks, and ongoing support processes.
• Fluency in English and Vietnamese to effectively communicate with both international and local stakeholders.
• Proven track record of successfully managing merchant relationships and driving platform growth through strategic initiatives.
• Ability to adapt to fast-paced environments and prioritize tasks effectively to meet business objectives.
• Knowledge of e-commerce operations and customer service best practices to ensure smooth merchant experiences.
• Strong analytical skills to evaluate market trends and make data-driven decisions for merchant management strategies.