Business Development at BYDFi

Job Description

Key Responsibilities

• Identify and cultivate relationships with local KOLs, influencers, and community stakeholders to enhance brand visibility and market penetration.
• Develop and implement localized marketing strategies that align with business objectives, including user acquisition and transaction growth targets.
• Monitor and evaluate the performance of marketing channels, utilizing data analytics tools to track key metrics and ROI.
• Collaborate with cross-functional teams to design and execute promotional campaigns that leverage influencer networks and community engagement.
• Conduct regular market research to stay updated on industry trends, competitor activities, and consumer behavior patterns.
• Provide strategic recommendations based on insights from market analysis to guide business decisions and improve campaign effectiveness.
• Manage and maintain long-term partnerships with KOLs and marketing channels, ensuring sustained collaboration and mutual growth.
• Track competitor movements and adjust strategies proactively to maintain a competitive advantage in the local market.
• Coordinate with internal teams to ensure seamless execution of marketing initiatives and alignment with overall business goals.
• Prepare comprehensive reports on channel performance, partnership outcomes, and market insights for stakeholders.

Job Requirements

• Proven experience in influencer marketing, with a strong track record of successful campaigns and measurable results.
• Excellent understanding of local market dynamics, including cultural nuances and consumer preferences.
• Strong relationship-building skills to establish and maintain partnerships with KOLs, communities, and industry stakeholders.
• Proficiency in data analysis tools (e.g., Google Analytics, social media insights) to track campaign performance and ROI.
• Ability to develop and execute strategic marketing plans that align with business objectives and market trends.
• Knowledge of competitive intelligence methodologies to monitor industry competitors and adapt strategies accordingly.
• Excellent communication and negotiation skills to collaborate with diverse stakeholders and secure favorable partnerships.
• Strong organizational skills to manage multiple campaigns simultaneously and meet deadlines.
• Fluency in English and local languages to effectively communicate with KOLs and target audiences.
• Ability to work independently and as part of a team, with a proactive approach to problem-solving and innovation.
• Experience with digital marketing platforms (e.g., TikTok, Instagram, WeChat) to execute and optimize campaigns.
• Knowledge of content creation and curation to support influencer marketing initiatives and community engagement.
• Ability to analyze market data and provide actionable insights to guide strategic decisions.
• Strong analytical and strategic thinking skills to identify opportunities and mitigate risks in the local market.
• Experience in managing budgets and allocating resources efficiently for marketing campaigns.
• Knowledge of legal and ethical considerations in influencer marketing and partnership management.
• Ability to adapt to changing market conditions and adjust strategies in a timely manner.
• Strong time management skills to balance multiple responsibilities and deliver results within deadlines.
• Experience with marketing automation tools to streamline campaign execution and data tracking.