Business Development at BYDFi

Job Description

Key Responsibilities

• Design and execute localized PR campaigns that resonate with international markets, leveraging data-driven insights to optimize engagement metrics.
• Build and maintain relationships with overseas media outlets, influencers, and industry partners to amplify brand visibility and credibility.
• Monitor and analyze social media performance, identifying opportunities to enhance brand storytelling and audience interaction through creative content formats.
• Collaborate with cross-functional teams to ensure cohesive brand messaging across all international communication channels.
• Develop crisis communication plans and manage reputational risks in global markets, maintaining brand integrity during sensitive situations.
• Stay updated on emerging trends in digital PR and social media platforms to continuously innovate communication strategies.
• Coordinate with legal and compliance teams to ensure all international content and campaigns adhere to regulatory requirements.
• Track key performance indicators (KPIs) such as engagement rates, follower growth, and brand sentiment to measure campaign success.
• Conduct competitor analysis to identify best practices and differentiate the brand's international communication approach.
• Provide strategic recommendations to senior management for improving global brand positioning and market penetration.

Job Requirements

• Proven experience in international PR or digital marketing, with a strong track record of managing social media campaigns across multiple regions.
• Excellent understanding of cross-cultural communication principles and the ability to adapt messaging for diverse audiences.
• Fluency in English and at least one additional language (e.g., Spanish, French, Mandarin) to effectively engage with international stakeholders.
• Strong analytical skills to interpret social media metrics and audience feedback, informing data-backed strategy adjustments.
• Ability to create compelling visual and written content for social media platforms, including video scripts, infographics, and press releases.
• Experience with PR software tools (e.g., Hootsuite, Sprout Social) and content management systems for streamlining international communication workflows.
• Knowledge of cryptocurrency industry dynamics and blockchain technology to effectively communicate complex concepts to global audiences.
• Excellent interpersonal skills to build trust with international media partners and manage stakeholder expectations.
• Ability to work independently in fast-paced environments while maintaining attention to detail in all deliverables.
• Strong time management skills to balance multiple international campaigns and meet tight deadlines without compromising quality.
• Proven ability to collaborate with global teams and adapt to different time zones and working cultures.
• Experience in managing PR budgets and allocating resources efficiently for international initiatives.
• Knowledge of SEO and content optimization techniques to improve visibility of brand messaging in global search results.
• Ability to conduct market research and identify emerging opportunities for brand growth in international markets.
• Strong problem-solving skills to address challenges in cross-border communication and media relations.