Job Description
This position requires a professional to develop and execute comprehensive activity plans tailored to overseas market conditions and user attributes. The candidate will be responsible for managing user lifecycle stages through strategic retention, engagement, conversion, and recall initiatives. Key tasks include organizing and managing the product user base to enhance user stickiness, contribution, and loyalty. Additionally, the role involves conducting targeted market promotion campaigns to boost user enthusiasm and participation, while aligning promotion strategies with product development needs. The individual must also analyze competitor functions, identify product differentiation opportunities, and monitor competitor market dynamics continuously. Data analysis skills are essential to evaluate product and market performance, and use insights to drive product improvement decisions.
Key Responsibilities
- Develop and implement activity plans based on overseas market conditions, user demographics, and behavioral data to maximize campaign effectiveness.
- Oversee user retention strategies, including segmentation and personalized engagement tactics, to improve long-term user loyalty and reduce churn rates.
- Design conversion and recall initiatives that align with business objectives, ensuring seamless user journey optimization across different stages.
- Coordinate cross-functional teams to execute market promotion campaigns, focusing on user acquisition, activation, and monetization.
- Conduct in-depth competitor analysis to identify market trends, product gaps, and strategic opportunities for differentiation.
- Monitor competitor dynamics in real-time, including pricing strategies, feature updates, and marketing innovations, to maintain a competitive edge.
- Utilize data-driven insights to refine product features, enhance user experience, and support data-informed decision-making processes.
- Collaborate with product managers and marketing teams to align activity strategies with business goals and user needs.
- Track key performance metrics such as user engagement rates, conversion funnel efficiency, and campaign ROI to evaluate success.
- Develop and maintain reporting frameworks to communicate insights and recommendations to stakeholders effectively.
Job Requirements
- Proven experience in user acquisition, retention, and engagement strategies, preferably in international markets.
- Strong analytical skills with expertise in data interpretation, statistical modeling, and A/B testing methodologies.
- Proficiency in market research tools and platforms to gather and analyze competitive intelligence.
- Excellent communication skills to present complex data findings and strategic recommendations to non-technical stakeholders.
- Ability to work independently and collaboratively in fast-paced, dynamic environments with tight deadlines.
- Knowledge of digital marketing channels, including social media, email campaigns, and paid advertising, to execute promotion strategies.
- Experience with user segmentation techniques and personalized marketing approaches to improve engagement metrics.
- Understanding of product lifecycle management and user journey mapping to align activities with business goals.
- Proficiency in data visualization tools to create actionable insights and reports for decision-making.
- Ability to adapt to changing market conditions and user behavior patterns while maintaining strategic focus.
