CMO at Trendx

Job Description

Key Responsibilities

• Assist the Chairman in formulating the overall market strategy plan for the company.
• Expand the company's market strategy, grasp the company's development direction in the industry, and provide timely market feedback.
• Develop and implement annual marketing and product plans, assisting the operations department in business planning and marketing collaboration.
• Design and execute pricing systems, marketing strategies, regional coverage strategies, and promotion plans for each product line.
• Conduct market research and analysis to study peer and industry development, providing a basis for company decision-making.
• Participate in daily market development and channel management activities.
• Collaborate with the leadership team to design and optimize the company's online platform, increasing platform traffic through online promotion.
• Develop company brand management strategies, maintain and promote brand development, optimize the VI system, and enhance brand exposure through multiple channels.
• Partner with cross-industry brands to conduct market promotion activities via resource exchange and other methods.
• Lead the company's new media initiatives, focusing on content marketing to generate influential industry content.
• Manage and guide the team to ensure effective completion of tasks and projects.
• Complete other related tasks as assigned by the company.

Job Requirements

• Proven experience in market strategy development and brand management.
• Strong analytical skills with the ability to conduct market research and provide actionable insights.
• Experience in team leadership and cross-functional collaboration.
• Excellent communication and presentation skills.
• Ability to work under pressure and meet tight deadlines.
• Creative thinking and problem-solving abilities.
• Familiarity with digital marketing and new media platforms.
• Bachelor's degree in Marketing, Business Administration, or a related field.