Content Marketer at Connext

Job Description

Key Responsibilities

• Develop and manage engaging social media content to increase audience engagement and brand visibility.
• Assist in creating blogs that highlight announcements, integrations, and major protocol developments, ensuring timely and relevant updates.
• Collaborate with the team and community to identify gaps in educational content and oversee its creation, improving accessibility for target audiences.
• Work alongside the marketing team to refine website copy and technical documentation, ensuring consistency with Connext's brand identity.
• Collaborate in ideating, planning, and executing marketing campaigns with business and ecosystem partners to expand Connext's reach.
• Identify opportunities to position Connext as a thought leader in new markets and ecosystems, driving audience acquisition.
• Plan and execute in-person events at major conferences throughout the year, aligning with overall marketing goals.
• Refine Connext’s brand narrative in partnership with the marketing team and PR firm, ensuring it resonates with key target audiences.
• Improve existing documents and resources to maintain a cohesive and brand-aligned communication strategy.
• Establish, implement, and maintain best practices to enhance internal efficiency and alignment in marketing efforts.
• Employ data-driven strategies to standardize campaign tracking, enabling performance optimization and validation of marketing experiments.

Job Requirements

• Proven experience in content creation, digital marketing, or brand management, with a focus on blockchain or decentralized technologies.
• Strong understanding of social media platforms, content calendars, and SEO best practices to maximize reach and engagement.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives for diverse audiences.
• Collaborative mindset to work effectively with cross-functional teams, including marketing, product, and community stakeholders.
• Ability to analyze data and metrics to inform content strategies and campaign performance improvements.
• Proficiency in tools such as Canva, Google Analytics, and content management systems to streamline workflows.
• Experience in managing multiple projects simultaneously, with attention to detail and deadline adherence.
• Knowledge of branding principles and the ability to ensure all content reflects Connext’s mission and values.
• Strong organizational skills to coordinate with teams and maintain consistency across all communication channels.
• Ability to adapt to fast-paced environments and contribute to innovative marketing initiatives.
• Preferred qualifications include a degree in marketing, communications, or a related field, along with 2+ years of experience in similar roles.