Content Writer at BNB Chain

Job Description

Key Responsibilities

• Develop and execute content creation plans for websites, blogs, social media channels, and other marketing collateral, ensuring consistency in tone, style, and brand messaging.
• Implement SEO best practices to enhance search engine visibility, including keyword research, on-page optimization, and meta tag management.
• Collaborate with marketing and design teams to craft content strategies that reflect company objectives, audience segmentation, and market trends.
• Conduct thorough quality checks to eliminate grammatical errors, factual inconsistencies, and formatting issues in all published content.
• Stay abreast of industry developments and competitor content to identify opportunities for innovation and relevance in content creation.
• Provide mentorship and guidance to junior content writers, offering constructive feedback and fostering professional development through skill-sharing sessions.
• Establish feedback loops with stakeholders and end-users to refine content quality, improve user experience, and align with evolving business needs.
• Coordinate with product, sales, and customer success teams to ensure content supports broader campaign strategies and brand guidelines.
• Generate comprehensive reports analyzing content performance metrics, audience engagement data, and SEO outcomes to inform strategic decisions.
• Adapt content formats to suit different platforms, including video scripts, infographics, and interactive content, while maintaining brand integrity.
• Contribute to content calendar planning, prioritizing topics based on seasonal trends, audience interests, and business priorities.
• Collaborate with analytics teams to interpret content performance data and adjust strategies accordingly for maximum impact.

Job Requirements

• Proven experience as a content writer with a strong portfolio showcasing diverse content types (articles, social media posts, marketing copy, etc.).
• Advanced knowledge of SEO techniques, including keyword optimization, on-page SEO, and content structure for improved search rankings.
• Excellent command of English with a focus on clarity, creativity, and persuasive writing to engage target audiences effectively.
• Strong analytical skills to interpret content performance data, audience behavior metrics, and market research findings for strategic improvements.
• Ability to work independently and collaboratively, balancing creative freedom with alignment to brand guidelines and business objectives.
• Proficiency in content management systems (CMS) and SEO tools (e.g., Ahrefs, SEMrush, Google Analytics) for efficient workflow and optimization.
• Experience with content strategy frameworks, including audience research, content mapping, and channel-specific content planning.
• Excellent communication skills to present content ideas, collaborate with teams, and deliver actionable insights to leadership.
• Ability to adapt writing style to different platforms (e.g., formal for websites, conversational for social media) while maintaining brand voice.
• Strong attention to detail to ensure accuracy in content, compliance with editorial standards, and error-free delivery across all channels.
• Knowledge of content marketing trends, including video content, interactive storytelling, and data-driven content optimization.
• Ability to mentor junior writers through one-on-one reviews, training sessions, and collaborative content development projects.
• Experience with content lifecycle management, from ideation to publishing to post-launch analysis and iteration.
• Proficiency in using analytics tools to track content performance, audience engagement, and ROI metrics for continuous improvement.
• Excellent time management skills to meet deadlines while maintaining high-quality output across multiple content channels.