Social Media Operation at BNB Chain

Job Description

Key Responsibilities

• Develop and implement daily social media operations, including content creation, editing, publishing, and sharing to maintain active engagement with the target audience.
• Produce and edit video content tailored for social media platforms, ensuring it meets brand standards and audience preferences.
• Design and execute social media strategies that align with business goals, such as increasing market share, improving customer retention, and driving sales.
• Plan and implement online activities to build brand awareness, including promotions, competitions, and collaborative campaigns with influencers.
• Manage user interactions by responding to queries promptly, addressing concerns, and monitoring platform performance for potential issues.
• Maintain and strengthen relationships with Key Opinion Leaders (KOLs) and collaborate with influencers to expand brand reach and user acquisition.
• Track and analyze social media traffic metrics, including engagement rates, follower growth, and conversion data, to optimize performance.
• Stay updated with emerging social media technologies, trends, and tools, and integrate innovative solutions to enhance operational efficiency.
• Design and implement tools and applications that streamline social media workflows and improve data-driven decision-making.
• Collaborate with cross-functional teams, including marketing, product, and customer service, to ensure cohesive brand strategies and campaign execution.

Job Requirements

• Proven experience in social media operations, preferably 5+ years in a senior or managerial role within digital marketing or related fields.
• Excellent content creation and editing skills, with a strong ability to produce visually appealing and engaging material for platforms like Instagram, Facebook, and TikTok.
• Proficiency in video editing software (e.g., Adobe Premiere, Final Cut Pro) and experience in creating short-form and long-form video content.
• Strong analytical skills to interpret social media metrics and provide actionable insights for strategy optimization.
• Ability to manage multiple social media accounts simultaneously and maintain a consistent posting schedule.
• Experience in managing KOL relationships and executing influencer campaigns to drive brand growth and user engagement.
• Knowledge of social media management tools (e.g., Hootsuite, Sprout Social) and automation platforms for efficient content scheduling and analytics.
• Excellent communication and interpersonal skills to interact with users, stakeholders, and external partners effectively.
• Fluency in English and additional languages (e.g., Chinese, Spanish) to cater to diverse audiences and global markets.
• Strong project management skills to coordinate campaigns, track deadlines, and ensure timely delivery of results.
• Ability to stay updated with evolving social media trends, platform algorithms, and user behavior patterns.
• Collaborative mindset to work with internal teams and external partners to achieve shared objectives.
• Proven track record of driving measurable results through social media initiatives, such as increased followers, higher engagement rates, and improved brand sentiment.
• Knowledge of SEO and content optimization techniques to enhance visibility and reach on social media platforms.
• Ability to adapt to changing digital landscapes and implement innovative solutions to maintain a competitive edge.